EL SEGUNDO, Calif.–(BUSINESS WIRE)–In conjunction with the kickoff of the 100-day countdown to Rio 2016, ZICO, Official Coconut Water of the Olympic Games, is proud to announce two world-class athletes as our partners. David Boudia, gold medal winner in men’s diving at the London 2012 Olympic Games, and Ali Krieger, long-standing member of the world champion U.S. Women’s National Soccer team, will serve as ZICO brand ambassadors at the Rio 2016 Olympic Games.
As part of ZICO’s Olympic campaign, Boudia and Krieger will be featured in a series of promotions, bringing to life how to “Refresh the Winner Inside” and “Refresh Your Game.” The pair will star in ongoing in-store activations, exclusive behind-the-scenes videos, and a flyaway consumer sweepstakes.
“I’m a firm believer in understanding what your body needs to perform at its best, and for me – that all starts with proper hydration,” said Ali Krieger. “What I love about ZICO Natural is that it’s 100% not from concentrate coconut water with no sugar added.”1
“Whether I’m gearing up for a workout, mixing up a smoothie, or looking for quick, on-the-go hydration, ZICO has been a staple in my diet for years, so getting involved with the company is such a natural next step,” added David Boudia.
“We’re ecstatic to welcome these extraordinarily talented athletes to the ZICO family, and join them on their journey to Rio,” said Lorna Peters, ZICO Chief Marketing Officer. “They both embody the passion and individual perseverance the ZICO brand stands for.”
For more information, head on over to ZICO.com or be our friend on Instagram.com/ZICOcoconut, Facebook.com/ZICOcoconut, Twitter.com/ZICOcoconut and Pinterest.com/ZICOcoconut.
About ZICO Beverages, LLC.
Founded in 2004, ZICO Beverages LLC (pronounced Zee-co) is the maker of ZICO® Coconut Water™. Beyond the original, bestselling ZICO Natural Coconut Water, which is 100% not from concentrate coconut water with no sugar added,1 we’ve expanded our product lineup to include flavored coconut waters like Pineapple, Watermelon Raspberry, and Chocolate, along with Organic Fair Trade coconut water, and ZICO Chilled Juices; which combine chilled premium coconut water with mouthwatering fruit juice, including, Orange, Pineapple Mango, and Strawberry Banana. Regardless of the flavor or package size, all ZICO products feature 100% not from concentrate coconut water, that supports hydration with five naturally-occurring electrolytes. You used to have to shimmy up a tree and machete-open a coconut to experience the refreshing taste of coconut water, but not anymore. We climbed the tree for you®.
1ZICO is not a low calorie or reduced calorie food. See nutrition facts for more information.
Contacts
ZICO Premium Coconut Water
Kelly Farawell