Industry Voices: Predictions for 2017

image_6Hope Lee
Senior Beverages Analyst
Euromonitor International, a global market research firm

Organic as a sustainable agriculture model will attract further interest in 2017, as the demand for organic produce is out-gripping supply in many markets, showing both a challenge and opportunity for certifiers and players on the value chain. Meanwhile, Danone’s pending acquisition of WhiteWave means the French dairy giant will become the largest company in the global organic packaged foods and beverages market.