After the recent success of the company’s launch of its plant-based, eco-friendly superfood beverages, St. Louis-based Karuna has launched a new trio of products to provide nourishment for the body and soul.
The company launched two infused coffee drinks, Café Turmerific and Café Vino, that fall under the brand’s new Karuna Boost line of products; and added Divine Pinkalicious, a protein and complex carb blend drink, to its existing Karuna Fuel product line.
“These three new drinks are inspired by what consumers are looking for in grab-and-go convenience,” says Angela Zeng, Karuna creator.
Following the Karuna all-natural pledge, these three beverages are plant-based, low in calories and sugar, and rich in nutrients – the drinks are a good source of fiber, iron, potassium and magnesium. With no added fillers, colors, sugar or preservative, these drinks are minimally processed in a socially-responsible manner.
- Karuna Boost: Café Turmerific is a turmeric-infused coffee drink created by blending coconut cream and turmeric with flavorful coffee, without any dairy. At 110 calories for a 12 oz serving and 1.5 times more protein than natural almond milk, this is a satisfying way to reap the benefits of turmeric with a bit of caffeine. “Many people are adding turmeric to their coffee for the benefits of the spice. Research shows that turmeric is best absorbed by the body when taken with a bit of natural fatty acids, which is why we blended it with coconut cream,” says Zeng.
- Karuna Boost: Café Vino is a wine-infused coffee drink, combining the best of both worlds in 80 calories. With layers of flavor, high-quality cacao and the essence of aged red wine, this drink does not contain alcohol but provides protein and caffeine, comparable to the amount found in green tea.
- Karuna Fuel: Divine Pinkalicious is a protein and complex carb drink meant to fuel the body with 120 calories. Inspired by Karuna’s bean sprout and aronia berry drink, Divine Pinkalicious uses the pulp from that drink as its base. “By using the pulp byproduct from our Bean Sprout and Aronia Berry drink we are able to create this delicious shake with high quality protein and healthy fatty acids from organic quinoa and gold flaxseeds,” says Zeng. “One of important objectives is to utilize all ingredients to their fullest potential, minimizing waste and being socially responsible with our resources.”
Karuna products launched in early 2017, with strong adoption in the St. Louis beverage market. The drinks routinely sell out on shelves at Whole Foods Market, Dierbergs, Straub’s and United Provisions. The company is ready to expand production capacity as necessary.
The company’s innovative production facility in downtown St. Louis is home to an on-site hydroponic growing machine for fresh bean sprouts, as well as juicing, cooking and bottling equipment specifically designed to reduce waste and re-use ingredients in multiple recipes.
“Innovation in food production is a growing concern, especially on the coasts,” says Zeng. “We are pleased to be a part of bringing this movement for better quality products to the Midwest.”
Karuna launched a beverage line earlier this year which included the Karuna Heal, Karuna Hydrate and Karuna Fuel products— created to help consumers choose the best beverage to meet their specific needs.
- Karuna Heal combines two of nature’s hardest-working healers — the aronia berry and mung bean sprout — for an antioxidant-packed, invigorating drink.
- Karuna Hydrate refreshes without added sugar in two crisp flavors — Sunny Date and Fruity Longan.
- Karuna Fuel comes in two shake varieties – Divine Chestnut and Divine Three — that balance complex carbohydrates and proteins for a smooth, energizing drink.
About Karuna
Karuna, an innovative natural food company based in St. Louis, offers consumers a simple, sensible approach to healthfulness. Inspired by the virtues of Buddhism, our philosophy for compassion not only cares deeply for the world within us — our bodies and our minds — but also for the world around us. Our foundation is deeply rooted in our belief that creating delicious products from wholesome ingredients also means shouldering the environmental and
social responsibilities.
Contact Information
Pia Reinhold at preinhold@commongroundpr.com or Kelsey Arends at karends@commongroundpr.com