Belle Premium American Vodka is excited to announce its partnership with the rocking and captivating blues artist and band, Mindi Abair of Mindi Abair and The Boneshakers. The Virginia-made, award-winning spirit, is a beautifully packaged, premium vodka offering top-shelf quality and a smooth finish. Not just another vodka brand, the Belle team actively recognizes women who follow their dreams with the #BelleRisin campaign. It is this shared passion that has united Belle Vodka and the chart-topping, award-winning, woman-fronted Mindi Abair and The Boneshakers.
Founder Townsend “Towny” Lunsford and the Belle Vodka team, through their new #BelleRisin and #BadAssBelle campaigns, seek to highlight women doing extraordinary things. As he says, “From the classroom to the boardroom, and then onto a myriad of other stages and arenas, you see women pushing the limits and breaking down barriers. That’s good stuff!” Therefore, the collaboration with saxophonist, vocalist, songwriter, and two-time Grammy nominee Mindi Abair seemed like a natural partnership. Abair is one of the most recognizable saxophonists and blues musicians in the world today. She has built a name for herself rocking the sax and vocals onstage and in-studio alongside legendary rockers like Aerosmith and Bruce Springsteen. Her collaborations have been with the likes of Joe Bonamassa, Keb Mo, Gregg Allman, and many other notable musicians. Abair embodies all things girl power, and like her new partners at Belle Vodka, is devoted to inspiring, celebrating, and motivating women of all ages and walks of life to achieve greatness.
Lunsford expresses his pleasure for this collaboration with Abair, saying, “I am excited in being able to work together with Mindi and her team. How cool! From the moment I heard ‘Pretty Good For A Girl’ on the radio, I knew that song was exactly the ‘spirit’ we were trying to capture with our #BelleRisin and #BadAssBelle campaigns. And I must say that, after watching her play live, she IS one #BadAssBelle!”
Mindi Abair also shares her excitement about their collaboration, saying, “I’m excited to partner with American made Belle Vodka. Their unbridled enthusiasm to celebrate and inspire women matches my own and I look forward to an incredible partnership. And it doesn’t hurt that Belle Vodka is so smooth and delicious!”