HOLLAND, Mich. — Reaching more than 50,000 attendees, Boxed Water partnered with the Santa Monica Pier 360 event on June 23 and 24. Throughout the event, people sampled nearly 12,000 Boxed Water products while watching epic competition through a variety of disciplines on sand and sea. Boxed Water has along-standing relationship with the Santa Monica Pier and will collaborate on upcoming events including weekly ROGA (Running + Yoga) events and the Twilight Concert Series.
Pier 360 offered a complete, 360-degree experience of California beach culture. Categories of competitions included paddle boarding, swimming, skating and volleyball. Thirteen different competitions were held over the course of two days. In addition to traditional Boxed Water samples, the Brand sampled boxes with an exclusive Free People design. Free People, the lifestyle and apparel brand, joined Boxed Water’s Better for our Planet campaign, and together the brands will plant 5 trees for every social media post with the custom box and the #BetterPlanet hashtag.
Overall, the Pier 360 event engaged with athletes, families, and millennials who care about the planet and the Santa Monica beach community.
About Boxed Water
Boxed Water is better. Better for the planet. Better for us all. Boxed Water was founded in the belief that sustainability matters with the purpose of changing the way packaged water is shipped, sold and enjoyed. Boxed Water provides people with a better option for purchasing packaged water by producing pure water in recyclable cartons made using paper from well-managed forests. Boxed Water is a proud member of 1% For The Planet and partner of the National Forest Foundation (NFF). The simple act of choosing Boxed Water is a statement that sustainability matters. Boxed Water is headquartered in Holland, Michigan with filling locations in Michigan and Utah. Boxed Water is available for purchase from their site – www.boxedwaterisbetter.com – as well as on Amazon.