Boxed Water and Free People Design Exclusive Box

HOLLAND, Mich. — Boxed Water and Free People, two brands known for their distinctive aesthetics and passionate following, come together to release a limited edition designer box. Available throughout the heart of water season and Boxed Water’s Better for our Planet campaign, the box speaks to a larger message in addition to its visual appeal. Five trees will be planted for each picture posted to social media with the box and using #betterplanet and @FreePeople. For more information visit, or the FreePeople blog at

Entering its fourth and most ambitious year, the Better for our Planet campaign showcasesBoxed Water’s commitment giving back to the planet. The brand plants two trees every time asocial post features the Boxed Water and #BetterPlanet. Already this effort has resulted in 612,000 tree plantings in our National Forests, where wildfires and natural causes destroy roughly 7 million acres each year. Free People is now joining the Boxed Water campaign to help fill the planet with more trees. Together, the brands will plant 5 trees for each post with their collaborative box.

“The Free People girl wants to make a positive impact on the planet and within her community,” said Mary Gaughan, head of brand partnerships at Free People. “We’ve seen and loved how Boxed Water took a lead in offering choices to help the planet. We are thrilled to bring our unique Free People aesthetic to this box and amplify the message by multiplying the trees we will plant together.”

Boxed Water’s branding will remain on the box to communicate the message that there is a sustainable alternative to plastic bottles, but the exclusive design brings in visuals from FreePeople’s FP Movement line, celebrating its feminine, creative and curious personality. The limited edition box will launch at Free People’s Endless Summer Pop Up Experience at the Ace Hotel in Palm Springs in April. Additionally, Boxed Water will be in select Free People stores across the U.S. and online at

“Both the Boxed Water and Free People brands resonate with young, creative and thoughtful consumers who want to better our planet,” said Rob Koenen, Chief Marketing Officer at Boxed Water. “Simply put – we are better together and both believe it is important for like-minded brands to join forces in doing good and empowering people to take action.”

About Boxed Water

Boxed Water is better. Better for the planet. Better for us all. Boxed Water was founded in the belief that sustainability matters with the purpose of changing the way packaged water is shipped, sold and enjoyed. Boxed Water provides people with a better option for purchasing packaged water by producing pure water in recyclable cartons made using paper from well-managed forests. Boxed Water is a proud member of 1% For The Planet and partner of the National Forest Foundation (NFF). The simple act of choosing Boxed Water is a statement that sustainability matters. Boxed Water is headquartered in Grand Rapids, Michigan with filling locations in Michigan and Utah. Boxed Water is available for purchase from their site – as well as on Amazon. Socialize with us @BoxedWater.

About Free People

Free People is a global lifestyle brand… defined by femininity, creativity, curiosity and adventure, with offerings in unique apparel, intimate wear, shoes and accessories. As an expansion of our lifestyle FP has moved into wellness, fitness, travel and curation of beauty starting from the inside out. The Philadelphia-based retailer is available via our global, UK and China sites, top department and specialty stores, as well as via Instagram, Facebook, Pinterest and Twitter.