HOLLAND, Mich. — According to the Ocean Conservancy’s 2017 Report, seven of the top 10 items collected in beach cleanups are plastic. Boxed Water is seeking to make a difference through its product – a sustainable alternative to plastic water bottles – and its latest efforts to sponsor and organize beach cleanups. Boxed Water, the first national brand of sustainably packaged water, is expanding its #BetterPlanet campaign to protect beaches across the country, with the ambitious goal to clean 3,000 miles of beaches.
The #BetterPlanet campaign now expands beyond Boxed Water’s reforestation efforts. Since 2015, Boxed Water has partnered with the National Forest Foundation (NFF), pledging to plant two trees for every social media post with the hashtag #BetterPlanet. To date, consumer posts have generated a commitment to planting more than 790,000 trees – surpassing Boxed Water’s goal for the year. The newest partnership with Ocean Blue Project, whose mission is to protect and conserve the world’s ocean, takes aim at the vast need to clean beachfronts.
“We have a huge plastic pollution problem that is damaging our ecosystem and wildlife. By 2050, it’s estimated that there will be more plastic than fish in our oceans. It is our goal to provide consumers with ways to make a positive impact,” said Rob Koenen, chief marketing officer of Boxed Water. “At Boxed Water, we’re proud that our product is better for the planet, but more than packaged water, we’re empowering our consumers to give back.”
Starting on August 15, Boxed Water gives consumers two ways to help clean beaches. First, a portion of Boxed Water proceeds funds cleanups with Ocean Blue Project. The second offers a prize incentive; consumers can nominate their beach for a cleanup by posting a video to social media with #BetterPlanet in the caption. Boxed Water will accept nominations until October 31, and will announce its winners in November. To learn more project details, visit boxedwater.com/beach-cleanup.
Together, Boxed Water and OBP will give consumers a way to reduce ocean and beach pollution – by cleaning and by reducing the use of plastic items. All collected plastic is recycled or upcycled into reusable products. Boxed Water will further this by launching co-branded hats made from recycled plastic with fellow 1% For The Planet member, SHEL USA. Boxed Water is making a difference for our beaches by reducing, cleaning, and repurposing the plastic left behind.
About Boxed Water
Boxed Water is better. Better for the planet. Better for us all. Boxed Water was founded in the belief that sustainability matters with the purpose of changing the way packaged water is shipped, sold and enjoyed. Boxed Water provides people with a better option for purchasing packaged water by producing pure water in recyclable cartons made using paper from well-managed forests. Boxed Water is a proud member of 1% For The Planet and partner of the National Forest Foundation (NFF). The simple act of choosing Boxed Water is a statement that sustainability matters. Boxed Water is headquartered in Michigan with filling locations in Michigan and Utah. Boxed Water is available for purchase at stores nationwide, www.boxedwater.com, and on Amazon. Socialize with us @BoxedWater.
About Ocean Blue Project
Ocean Blue Project is a 501(c)(3) grassroots environmental non-profit organization. Working to protect and preserve the world’s oceans, rivers, and beaches, the non-profit raises awareness on micro-plastic pollution. Headquartered in Bend, Oregon, the current CEO is Richard Arterbury and Vice President is Dr. Nate Miller of Salem, Oregon. Ocean Blue Project’s network of grassroots chapters, located all over the USA, focus on a variety of issues, such as beach and river preservation, plastic ocean pollution, water quality, and sustaining marine and coastal ecosystems. www.oceanblueproject.org