HOLLAND, Mich. — Boxed Water, the leading brand of sustainably packaged water, introduces a fresh new multi-pack design and size options. The brand’s investment in multi-packs is a reflection of its market research. According to IRI data, 81 percent of still water sales within U.S. Food grocery channels are multi-packs. Boxed Water unveils new designs for its 250mL eight pack and 500mL six pack, as well as a new 1L four pack.
“We recently surveyed consumers across the country, and nearly half of them avoid purchasing water in plastic bottles due to the plastic,” said Rob Koenen, Chief Marketing Officer at Boxed Water. “Our new multi-packs are one more way to give consumers and retail partners a better alternative to plastic in more convenient size assortments. As leaders in the sustainably packaged water category, it’s important to respond to our consumers preferences.”
Boxed Water’s multi-packs are a true reflection of the brand; with messaging that speaks directly to being a sustainable alternative to plastic water bottles while maintaining its iconic design. The new multi-packs eliminate the plastic wrap found so frequently in packaged goods and are 100 percent recyclable. The brand carefully considered this package to align with its mission to reduce plastic waste.
The stand-out design makes a statement on store shelves, just as the individual boxes catch consumers’ attention in the sea of blue plastic bottles. The design creatively shows the refreshing product of 100 percent pure water by making a literal “splash” on the package. Boxed Water’s retail partners who already carry the 250mL eight pack and 500mL six pack have started receiving the updated design, making them available to consumers now.
About Boxed Water
Boxed Water is better. Better for the planet. Better for us all. Boxed Water was founded in the belief that sustainability matters with the purpose of changing the way packaged water is shipped, sold and enjoyed. Boxed Water provides people with a better option for purchasing packaged water by producing pure water in recyclable cartons made using paper from well-managed forests. Boxed Water is a proud member of 1% For The Planet and partner of the National Forest Foundation (NFF). The simple act of choosing Boxed Water is a statement that sustainability matters. Boxed Water is headquartered in Grand Rapids, Michigan with filling locations in Michigan and Utah. Boxed Water is available for purchase from their site www.boxedwaterisbetter.com as well as on Amazon. Socialize with us @BoxedWater.