Chameleon Cold-Brew Unveils Cold-Brew Coffee with Milk Line

AUSTIN, Texas — Chameleon Cold-Brew, a leading provider of premium-crafted coffee grown sustainably and sourced ethically, today announced the debut of its newest beverage line – Organic Chameleon Cold-Brew Coffee with Milk. Launching at select Target and Super Target locations, the new SKUs will join Chameleon Cold-Brew’s portfolio of organic coffee offerings including ready-to-drink cold-brew, cold-brew concentrate, kegs, cold-brew kits and whole bean coffee.

Chameleon Cold-Brew with Milk blends Chameleon’s classic cold-brew coffee with organic milk and a touch of organic sweetness, yielding a smooth, creamy cold-brew experience that provides delicious convenience for consumers. The new product line features three delicious flavors: Original, Chameleon’s signature cold-brew coffee blended with organic milk and a touch of organic sweetness; Mexican, with the addition of cinnamon, almond and vanilla flavors; and Pecan, an homage to the brand’s home state of Texas. Each 46-ounce bottle retails individually for $8.99 MSRP and contains 100 to 110 calories; five to 12 grams of sugar; and four grams of protein per eight-ounce serving.

“Chameleon is known for our exceptionally smooth black coffee concentrate, however, we know that many of our consumers like to customize their coffee with milk and sugar,” said Chameleon Cold-Brew co-founder and CEO Chris Campbell. “With this new line, we believe we’re filling the gap in the category for a lighter and sweeter organic, high quality cold-brew that still maintains a coffee-forward tasting profile.”

The new line is being piloted regionally at 74 Target and Super Target locations in Texas, Colorado, Louisiana and Oklahoma. For more information, please visit ChameleonColdBrew.com.

About Chameleon Cold-Brew

Founded in 2010 and acquired by Nestlé USA in 2017, Chameleon Cold-Brew is one of the nation’s original purveyors of bottled cold brew coffee. Providing a one-of-a-kind, completely customizable coffee experience, Chameleon uses only certified organic, responsibly sourced coffee. Chameleon’s proprietary brewing process produces a super smooth, less acidic, highly caffeinated coffee that can be enjoyed hot or cold. The brand’s portfolio of organic coffee offerings include five ready-to-drink cold-brew varieties, five cold-brew concentrates, kegs, cold-brew kits, whole bean coffee, three sparkling cold-brew varieties, and three cold-brew with milk varieties. Chameleon products are currently available nationwide at Whole Foods, Target, Kroger, Safeway and other authorized retailers, and online at Amazon.com, Amazon Fresh, Fresh Direct and ChameleonColdBrew.com. For more information, please visit ChameleonColdBrew.com or keep up with us on Facebook, Instagram and Twitter.