Elevator Talk: Liquid Death Aims to Beat Energy Drinks at Their Own Game

Our Elevator Talk pitch series showcases up-and-coming food and beverage brands within the industry. Meet the founders behind the hottest brands hitting the market and hear their plans to stand out on shelves. You can catch this series on BevNET and Instagram TV, with new pitches shared every week.

In this week’s episode of Elevator Talk, meet Liquid Death — a canned water brand that’s trying to beat energy drinks at their own marketing game. Leading with the slogan “Murder Your Thirst,” the company aims to make healthy hydration a rebellious experience. Tune in to hear Mike Cessario, Founder of Liquid Death, discuss how the Los Angeles-based brand is using its cool factor to target young consumers looking to stay hydrated in a fun and edgy way.

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