LOS ANGELES — Ghost Wellness, a L.A. based wellness brand, announced last week that Terence Fitch (a former Coca-Cola executive and board member of Mass Roots, Inc.) is assuming the helm of CEO. Ghost Beverages is expected to be the first major contender in the CBD consumer product market bringing the only legal US-based CBD infused beverage line-up to consumers. Ghost has already secured distribution with schools, major retailers, and event production companies with their official launch just weeks away.
The Ghost Wellness executive team is comprised of leaders in the food and beverage, entertainment, and cannabis sectors, and includes; Terry Fitch, CEO (former Mass Roots board member, former SVP & General Manager of Coca-Cola Refreshments), Ken Ramirez, President (Former VP of National Accounts at Bacardi USA, former VP of Field Sales at Coca-Cola Refreshments), Charles Simpson, CAO (Former Manager & Control of National Accounts at Coca-Cola Bottling), and Ceasar Richbow, CFO (EFO Films, financed films that have brought in excess of one billion dollars in worldwide revenue). Fitch, Ramirez, and Simpson worked closely at Coca-Cola, and were accountable for over $11.2B in sales during their tenure.
“We’re excited to be working together again in the industry we breathe, but in a whole new segment,” Charles Simpson (CAO) commented on the reunion of the former Coca-Cola veterans.
“CBD is the new vitamin, and no one is getting enough of it,” said Ryan Carter, Founder of Ghost Wellness. “We’re focused on building a wellness brand on both CBD-infused and non-CBD products, while educating the public on the health benefits that scientists have only begun to discover through the cutting-edge research being done on Cannabidiol.
- The initial beverage line-up includes Ghost CBD Water, Ghost Sport Water, Ghost CBD Pink Lemonade, and Ghost Q10 Water.
- Ghost Wellness has already formulated a line of food, beauty, and pet products, that will be launching in Q1 of 2018.
- Their marketing rollout has already included a number of high profile events including sporting events, music festivals, and awards ceremonies.
“The cannabis sector is poised to be the fastest growing industry since the internet boom, and we are prepared to step in to this competitive space with a bang,” said Ken Ramirez, President.
About Ghost Wellness
Ghost Wellness is a wellness brand producing tasty, natural and refreshing functional beverages that are enriched with the right amount of vitamins and other functional ingredients to allow the consumer to overcome the day-to-day challenges of a busy work life, both from physical & cognitive perspectives. Our aim is to help our consumers embrace life with performance and happiness: make every day better, easier and more productive by changing the way people think and drink.