Hoist Expands Distribution

CINCINNATI — Hydration has long been known to help prevent and shorten colds, flus and viruses. While it can be difficult to drink increased fluids when feeling under the weather, hoist, a rapid hydration beverage, allows consumers to hydrate faster while consuming less liquid. A perfectly isotonic beverage, hoist is absorbed directly into the human bloodstream to hydrate the body immediately.

As Hoist continues to bring oral electrolyte hydration solutions beyond the infant aisle, it’s easier for adults to get through cold and flu season unscathed or at least with less downtime.

Hoist continues to expand, with shelf space in more than 10,000 stores across the country, including 450 CVS Health stores. Throughout cold and flu season, Hoist is utilizing various social media channels to geofence a one- to three-mile radius around CVS stores selling Hoist to help raise awareness as well as target and educate consumers on the benefits of maintaining optimal hydration levels.

“We’re constantly looking for new ways to help and hydrate consumers, and educating those within a quick walk or drive to Hoist on shelves during one of the most important times of the year to stay hydrated is a win-win for us and consumers” said Kelly Heekin, president of Hoist. “Hoist offers an easy way to stay hydrated without a lot of effort or excess fluid consumption.”

Proper hydration is key to overall health and has been known to help increase recovery from illness, eliminate toxins from the body and increase the immune system’s ability to fight off infection and viruses. Dehydration, on the other hand, can lead to fatigue, memory loss and the inability to concentrate.

You can find Hoist at a store near you using Hoist’s store locator. Flavors include Dragonfruit, Watermelon, Strawberry Lemonade, Orange and Lemon Lime. For more information, visit www.drinkhoist.com.

About Hoist

Founded in 2009, Hoist was developed to fill a void in the adult hydration marketplace. Hoist’s formula is perfectly isotonic, meaning the formula’s density matches that of the human bloodstream and thus has the ability to be absorbed directly into the bloodstream, hydrating the body immediately. Without any added colors, high fructose corn syrup, dyes or artificial sweeteners, Hoist offers consumers a way to hydrate faster while consuming less calories and less volume. Hoist is currently available at 10,000 store locations across the country. For more information, visit www.drinkhoist.com. You can also find Hoist on Facebook, Twitter, Instagram and YouTube.