CINCINNATI — Hydration is important for anyone leading an active lifestyle, perhaps no one more important than the Marine Corps. Given the long days, early mornings and regular physical activity required in the Marines, proper hydration is of top priority.
Hoist, a rapid adult hydration beverage, will soon be available at Marines MCX Exchange stores in the following bases: Quantico, Parris Island, Beaufort, Henderson Hall, Laurel Bay, Albany and Elmore/Camp Allen. Due to its perfectly isotonic formula, hoist is absorbed directly into the human bloodstream, meaning Marines will be hydrated immediately without having to consume excess fluids.
“As an avid runner and military veteran, I’m a huge advocate for hoist,” said Angel Brown, commercial sponsorship and advertising manager, Marketing Services Branch and director of family and morale, welfare and recreation, Fort Bragg Garrison Command. “It’s a great tasting adult hydration beverage and continues to be a top requested beverage. Whether our soldiers and military families are out training or recovering from the flu, hoist keeps everyone hydrated and ready for anything.”
Hoist has current sponsorships with the MWR (Morale, Welfare and Recreation) divisions at a number of bases across the country, including Fort Bragg, Camp Lejeune and Norfolk Naval, and will be adding to that list throughout the spring and summer. Past events include the Run for the Chiefs, Fort Bragg Marine 10 Miler and the 2018 All American Marathon in Fayetteville/Fort Bragg.
“We’re excited to take this next step and help keep the Marine Corps as hydrated as possible on a consistent basis,” said Ben Schmidt, co-founder of hoist. “Our research shows that Marines are actively looking for a great tasting, adult beverage that provides proper hydration, and we’re happy to deliver. We have the highest respect for the Marines and are honored to formalize our partnership.”
Hoist is also working with the Joint Culinary Circle of Excellence (JJCoE) on a powder formulation to bring hoist to the non-appropriated side of the military, with hopes to bring the formulation into the field and dining services in the near future.
You can find hoist at a store near you using hoist’s store locator. Flavors include Dragonfruit, Watermelon, Strawberry Lemonade, Orange and Lemon Lime. For more information, visit www.drinkhoist.com.
Founded in 2009, hoist was developed to fill a void in the adult hydration marketplace. Hoist’s formula is perfectly isotonic, meaning the formula’s density matches that of the human bloodstream and thus has the ability to be absorbed directly into the bloodstream, hydrating the body immediately. Without any added colors, high fructose corn syrup, dyes or artificial sweeteners, hoist offers consumers a way to hydrate faster while consuming less calories and less volume. Hoist is currently available at 10,000 store locations across the country. For more information, visit www.drinkhoist.com. You can also find hoist on Facebook, Twitter, Instagram and YouTube.