CINCINNATI, Ohio – The ‘work hard, play hard’ mentality is one that appeals to those of all ages and lifestyles. Whether a professional athlete, an occasional runner or someone who loves to keep up with all things sports, hoist is there to hydrate those that are always on the go.
In a move that combines hydration and sports in a great way, hoist, an adult hydration beverage, has partnered with Barstool Heartland, a digital media company focused on sports, men’s lifestyle topics and pop culture.
As race season kicks off, hydration is top of mind for many runners, including Jeff Vibbert and producer Zito of Barstool Heartland, who are running in the 5K race at the Indianapolis Mini-Marathon in May. The two will be using hoist to stay hydrated during training and the race itself.
To keep the competitive spirit alive, if the two finish their race in under 25 minutes, they’ll receive a $5,000 bonus from Barstool.
“We’re always on the lookout for new and innovative news to get the hoist name out there – especially in front of those that love living an active lifestyle,” said Ben Schmidt, co-founder of hoist. “Partnering with Jeff and Zito has been a great time so far. We can’t wait for race day. Hoist looks forward to keeping them hydrated – and helping them run fast enough to get that bonus!”
Fans can follow Jeff (@thejeffvibbert) and Zito (@vivalazito) on Twitter for training and day-of race updates.
Whether you have an upcoming race or are looking for a way to stay hydrated while cheering on your favorite sports team, you can find hoist at a store near you using hoist’s store locator. Flavors include Dragonfruit, Watermelon, Strawberry Lemonade, Orange and Lemon Lime. For more information, visit www.drinkhoist.com.
Founded in 2009, hoist was developed to fill a void in the adult hydration marketplace. Hoist’s formula is perfectly isotonic, meaning the formula’s density matches that of the human bloodstream and thus has the ability to be absorbed directly into the bloodstream, hydrating the body immediately. Without any added colors, high fructose corn syrup, dyes or artificial sweeteners, hoist offers consumers a way to hydrate faster while consuming less calories and less volume. Hoist is currently available at 10,000 store locations across the country. For more information, visit www.drinkhoist.com. You can also find hoist on Facebook, Twitter, Instagram and YouTube.
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