AUSTIN, Texas — Hydrive Energy Water, a refreshing, zero-calorie energy water, announces its expansion into new convenience and grocery store locations. In addition to national retailers such as Kroger, Walmart, Casey’s, Kum & Go and Quiktrip, Hydrive will be available in key regional accounts such as Rutter’s Farm Stores, Food City, Walters-Dimmick Petroleum’s Johnny’s Locations, Discount Drug Marts, Clarks Pump -N-Go, Cuyahoga Group, Buehler’s and Dorothy Lane Market. The new distribution is underway and will continue into 2018.
“These new retail outlets are renowned and crucial for the brands success. The changes we’ve implemented to the product line, such as new packaging, formula and messaging, have contributed to our success this year and is driving new distribution,” said Tiny Nelson, SVP of Sales of Big Red, Inc., the makers of Hydrive.
Within the enhanced water category, energy and water continue to drive liquid refreshment beverage growth, with energy +1.5% and Water +5.8%. (IRI, Multi-Outlet and Convenience Channels, YTD as of 10/1/2017).
Hydrive Energy Water has zero calories, 160 mg of caffeine and 35% DV of vitamins and retails for $1.89 – $2.29/bottle. Hydrive Energy Water is available in six refreshing flavors: Kiwi Melon, Grape Fusion, Black Cherry, Blue Raspberry, Triple Berry and Citrus Burst.
About Hydrive Energy Water
Hydrive Energy Water is light, refreshing and specifically formulated to provide consumers with the hydration benefits of water with the added perk of energy from B vitamins and caffeine. Hydrive Energy Water is available in six refreshing flavors: Kiwi Melon, Grape Fusion, Black Cherry, Blue Raspberry, Triple Berry and Citrus Burst. For more information, please visit HydriveEnergy.com and connect on Facebook and Twitter.