HANOVER, N.H. – King’s Row Coffee is proud to announce the debut of King’s Brew, a velvety smooth nitro cold brew coffee can, into 38 New England Whole Foods Markets. The locally crafted, on-trend beverage is the work of James Beard Award Winning Best Chef, Craig Shelton, and boasts unparalleled freshness, flavor and quality in the convenience of a can. King’s Brew is crafted with some of the world’s best ethically-sourced beans, and has no calories, dairy, sugar or additives.
“We couldn’t be more excited to bring King’s Brew to all of New England, our home, with an incredible, value-oriented partner like Whole Foods,” said Chef Craig Shelton, founder of King’s Row Coffee. “We spent over a year perfecting King’s Brew, and are thrilled to offer a truly exceptional, local coffee experience in the convenience of a can.”
Founded in 2014, King’s Row Coffee is the result of 30 years of research and development by Chef Shelton. Driven by the belief that coffee is the last affordable luxury, Shelton dedicated himself to perfecting it, ultimately inventing a Bordeaux-inspired roasting method that yields smooth, flavorful coffees that don’t need to be disguised with cream and sugar. It’s “a different approach to an extremely good cup of coffee,” said Ray Isle, Food & Wine Magazine’s executive wine editor.
King’s Brew is the latest in King’s Row’s mission to deliver the most enjoyable and affordable coffee experience for consumers. “Our goal was to provide our fellow New Englanders with an ultra-premium cold brew that can be savored wherever their day takes them. We’re thrilled to have achieved that goal,” said Sam Sabky, CEO of King’s Row Coffee.
The summer launch of King’s Brew into Whole Foods Markets will be filled with storewide demos, promotions and giveaways. For more information and to stay up to date on events and promotions, follow @kingsrowcoffee on Instagram or subscribe to their newsletter on kingsrowcoffee.com
About King’s Row Coffee Company
Based in Hanover, New Hampshire, King’s Row Coffee’s mission is to “Fuel Your Best Day, Wherever It Takes You.” They employ a proprietary wine-inspired roasting method, invented by a James Beard Award Winning Best Chef to maximize flavor and smoothness. All of their coffee products are crafted with some of the world’s best ethically-sourced beans, sourced from small farms that are paid 35 to 100% greater than Fair Trade rates.
If you would like samples or more information about King’s Brew, please contact Sam Sabky at firstname.lastname@example.org