ATLANTA – Whether you’re looking for a thirst-quencher on the Beltline, refreshing poolside beverage, or light and flavorful cocktail mixer for summer porch parties, Montane Sparkling Spring Water is giving Atlanta a new, fizzy beverage option to sip on this summer. This Wednesday, May 2, Montane will debut Grapefruit Peach, a bright and invigorating complement to its signature lineup of Original(unflavored), Cucumber Lime and Meyer Lemon Honeysuckle sparkling water flavors.
Hitting shelves at local grocery stores, retail shops and restaurants across Georgia this week, Grapefruit Peach combines the brightness of grapefruit balanced with light peach notes. Not too bitter and not too sweet, it offers a fizzy and refreshing harmony in every sip. Sugar-free, sodium-free and made with natural flavoring, Montane’s newest flavor is the perfect guilt-free indulgence for summer in the South.
“Our fans have been asking and we have listened,” said Hollis Callaway, founder of Montane. “Almost a year since launching into the market, we’re thrilled to release another refreshing flavor combination just in time for summer. Inspired by bright fruit flavors and customer feedback, we landed on Grapefruit Peach, a perfect balance of citrus and sweet.”
In addition to launching a new flavor, Montane will also debut new packaging and branding. Callaway worked with local designer Kelly Carnes to revamp the brand based on community feedback and suggestions. The new design features modernized artwork, crisp messaging and a prominent tagline, “A level of purity rarely found in nature.”
Montane is sourced from Blue Springs a cold, deep quartzite spring located along Georgia’s Pine Mountain ridge. A purity rarely found in nature, this unique water profile flows from the aptly named “Hollis” quartzite. Unlike other springs that emanate from sedimentary rock and produce high mineral content, quartzite is a hard, non-carbonate rock that produces water with only 31 parts per million total dissolved solids. This rare geology produces pristine water with a refreshingly crisp and noticeably clean taste.
Now available in four flavors – Original (unflavored), Cucumber Lime, Meyer Lemon Honeysuckle and Grapefruit Peach – Montane is available for purchase at a variety of retailers across Georgia such as Star Provisions, South City Kitchen, Recess and The National. In addition, Montane can be found on the shelves at Publix Super Market locations in Atlanta and ordered at any Publix by special request.
For more information about Montane’s new Grapefruit Peach flavor and to find a retail location near you, visit www.montanespring.com.
About Montane Sparkling Spring Water
Founded in 2017 by Hollis Callaway, Montane Sparkling Spring Water is sourced from the pristine Blue Springs, located in the Pine Mountain ridge of Georgia. The spring’s unique quartzite bedrock produces water simply described as “a level of purity rarely found in nature” resulting in water with a refreshingly crisp and noticeably clean taste. Available in four varieties -Original (unflavored), Cucumber Lime, Meyer Lemon Honeysuckle and Grapefruit Peach – Montane strives to offer healthy, refreshing beverages that benefit both people and the planet. Montane’s selection of sparkling water is available at grocery and convenience stores, restaurants and bars across Georgia, and by request at Publix Super Markets throughout the Southeast. To learn more, visit www.montanespring.com. Get social and follow Montane on Instagram and Facebook.