Organic Valley Relaunches Breakfast Balance RTD Milk Protein Shake

LA FARGE, Wis. — In 2015, Organic Valley introduced Organic Balance, an all-organic, fair trade milk protein shake designed for busy working women who want a healthy, delicious, and convenient option for energy and nutrition in the morning. Now the nation’s largest cooperative of organic farmers has reformulated and repositioned the product in response to consumer preferences and retailer interest.

Newly renamed, reformulated and repackaged, Organic Valley Breakfast Balance now contains 30 percent less sugar, but it’s still loaded with 16 grams of protein and 40 percent of the recommended daily allowance of calcium– all from clean, smooth, delicious and real organic milk from Organic Valley’s 2,000 family farms. The packaging has been redesigned to emphasize the use occasion: an on-the-go breakfast that is packed with enough nutrition for the most important meal of the day.

What hasn’t changed is that Breakfast Balance is still lactose- and gluten-free, still shelf-stable, and like all Organic Valley products, never contains GMOs, anti-biotics, synthetic hormones, toxic pesticides or artificial sweeteners. Breakfast Balance is best-in-class for an exciting and growing class of products: Organic milk protein shakes are growing five times faster than the overall category.* And Breakfast Balance single serves bring 20 percent more dollars to retailers than key organic competitors.†

Available in Vanilla and Dark Chocolate flavors.

SRPs:

  • 11 Oz. Single Serve, $2.99
  • 4-pack, $10.99
  • 24-pack, $24.99

About Organic Valley

Organic Valley is America’s largest cooperative of organic farmers and one of the nation’s leading organic brands. Organized in 1988, it represents more than 2,000 farmers in 35 U.S. states, Canada, Australia and the United Kingdom and achieved $1.1 billion in 2017 sales. Focused on its founding mission of saving family farms through organic farming, Organic Valley produces a wide range of organic dairy, egg and produce products. With its regional model, milk is produced, bottled and distributed right in the region where it is farmed to ensure fewer miles from farm to table and to support our local economies. For further information visit www.organicvalley.coop. Organic Valley is also on Twitter (@OrganicValley) and Facebook (www.facebook.com/OrganicValley).