SAN VENDEMIANO, Italy — Acqua Vitasnella, a brand belonging to Ferrarelle SpA, has launched its “Le Linfe” range, three sugar-free and zero-calorie functional waters that combine the lightness of Vitasnella with the purifying qualities of aloe vera, the draining properties of birch sap and the hydrating benefits of coconut water.
Designed for those who pay a great deal of attention to their all-round health, with a particular focus on a female target audience, the Le Linfe range needed a product identity that was able to convey both the lightness of the water, a key value of AcquaVitasnella, and the functional benefit of each variant, remaining in line with the mother brand and its world of reference.
In fact, the decoration on the Le Linfe packaging is taken from the iconic AcquaVitasnella bottle: this artwork sinuously runs down the bottle, symbolising the water entering the body and excess liquids and toxins being eliminated.
This packaging therefore provides continuity in terms of appearance and meaning with Acqua Vitasnella products, at the same time as defining Le Linfe as a product in its own right, with its own characteristics, which is highlighted by the bottle’s different yet equally as attractive shape. The bottle has a full-sleeve with a simple and effective iconographic style that highlights the plus points of each variant, clearly showing the main ingredient and its benefits.
Ferrarelle SpA entrusted PET Engineering to come up with the packaging design for Le Linfe, with regard to both the shape and graphics of the bottle, following the success of the other two packaging solutions that the company developed on behalf of this Italian group: Fonte Essenziale and Acqua Vitasnella.
About PET Engineering
PET Engineering, a company specialising in PET packaging design and manufacturing, counts brands such as Pepsico, Nestlé Waters, Carlsberg, Heineken, Coca Cola, AbInbev and Ferrarelle among its customer base. PET Engineering develops solutions to meet the requirements of PET packaging for food and beverages, representing a unique player in the market. The company’s methodological approach combines strategic design, engineering skills and research in order to support customers throughout each phase of the packaging development process: from designing pre-forms to new packaging concepts, from prototyping preforms and bottles to laboratory testing, right through to the production launch phase, supplying blow moulds and providing format change and thread conversion services. Winner of numerous awards, including a Gold A’Design Award, five ‘Packaging Oscars’ and two WorldStar Awards, PET Engineering is a leading player in today’s PET packaging market.