Pulse Beverage Acquires International Distribution for its Natural Cabana Lemonades & Limeades

DENVER — The Pulse Beverage Corporation (“Pulse”) (OTC:PLSB) announced today that it has acquired international distribution for its Natural Cabana Lemonades & Limeades in the Republic of China (Taiwan) through their new USA based distribution partner, Better4U Food & Beverage, Inc.

Better4U has distribution in Taiwan and consumer demand for over 6,500 cases per month worth at least $200K per quarter in additional net revenues for Pulse. In this partnership, Better4U pays for the product up front which eliminates the credit risks for Pulse. At Pulse’s current revenue run rate, this provides a 40% improvement in annual sales which is in addition to the gains in sales estimated for Natural Cabana Coconut Waters that was announced earlier this month.

Robert E. Yates, CEO of Pulse, said, “We are pleased to be able to offer our products in Taiwan where our partners are currently building retail storefronts that will offer our products for sale. Our partners have comprehensive consumer goods distribution relationships in the Republic of China and we are pleased to have be introduced to a population base of over 23.6 million new consumers that will have an opportunity to taste our Natural Cabana Lemonades & Limeades.”

Mr. Yates continued, “This arrangement makes a lot of sense for Pulse. We have no distribution costs or credit risks in this business model. We collect from the customers in Taiwan, reimburse Better4U for their cash outlays and record the entire transaction in Pulse’s books. Our partner is responsible for paying for the manufacturing up front as well as transit costs.”

About Pulse Beverage Corporation:

Pulse Beverage Corporation (“Pulse”) is an emerging beverage company that offers Natural Cabana® Lemonade/Limeade in 7 great tasting, low-calorie flavors and Natural Cabana® Coconut Water in pineapple and natural flavors. With Pulse’s revamped business model, utilizing warehouse direct and key accounts, Pulse directly teams up with major retailers like Walmart, Albertsons/Safeway, Kroger, Stater Bros, Food Max, Houchens, Kmart, 7-Eleven, United C-stores, Weis Markets, King Kullen, Hy-Vee Supermarket, WinCo Foods, Price Less Markets, Gristede’s Foods, Toot n Totem and Travel America. Consumers easily find Pulse’s prominently displayed products thereby increasing revenue and earnings for shareholders of Pulse.

For more information, please visit: www.pulsebeverage.com or email info@pulsebeverage.com. Follow Pulse Beverage on Twitter at https://twitter.com/drinkpulsebev. Become a Pulse Beverage Facebook Fan at https://www.facebook.com/PulseBeverageCorporation.

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