The relationship between investors and entrepreneurs can be stressful, to put it mildly. For entrepreneurs there’s an increased pressure to succeed that comes with taking money, even while simultaneously ceding a degree of control. For investors, there’s thousands to millions of dollars riding on a company’s performance in an often unpredictable market. When the two parties clash, it can be a recipe for disaster. But when the partnership is honest and supportive, it can be the key to taking a business to the next level.
In this clip from BevNET Live Winter 2018, REBBL CEO Sheryl O’Loughlin and BIGR Ventures co-founder Duane Primozich talk about how they have developed the traditional investment/brand dynamic into a true friendship to the mutual benefit of the brand and the firm. O’Loughlin and Primozich discuss how to deal with abrasive investors, the keys to recognizing strong partnerships, and why being vulnerable can help create the personal trust needed to then win in business.