BOSTON— Functional beverage company Tru, Inc., has officially joined forces with Legends Access to bolster its brand’s mission through key partnerships with game changing influencers from both sports and entertainment. With a goal to deliver high end performance to the masses through great tasting natural beverages, Tru sought to find an inspirational leader both on and off the field who lived their mission and could help inspire many to live healthier active lifestyles. Thankfully, NFL Hall of Fame Linebacker, Ray Lewis found them.
While looking for a natural alternative to other artificially sweetened shots flooding the market, Ray and his team happened upon the small startup just outside of Boston, DrinkTru. Looking to disrupt the $1 billion category by offering a new function with every flavor, Tru found immediate synergies with the former Baltimore Raven. Although nutrition and wellness were well aligned pillars of both foundations, their mutual desire to promote fitness to people well beyond sport is what tied the knot.
DrinkTru Founder and CEO, Jack McNamara, explains why this Tru x Ray partnership is so profound, “With an unrivaled ability to lead both vocally and by example, Ray has unselfishly transitioned from an NFL Hall of Fame captain to a fitness leader of the masses. He embodies all things Tru and we are honored to have him on our team.”
Not only does Ray Lewis’ goal driven mindset, organic pragmatic diet, and his emphasis on mind – body – and spirit- align with DrinkTru’s vision, his positive influence among his loyal followers will help to expand the market in a major way. Furthermore, Legends Access will continue to help DrinkTru build a major brand by adding key influencers to the team who love the product but also live the mission.
Added John Duffy, LEGENDS Access Chief Commercial Officer: “Ray challenged us to find a functional shot that was All-Natural, Vegan Friendly, Non-GMO, Low to No Calories, Naturally Sweetened and it had to Taste Great, we found all of that in DrinkTru. Through our partnership with DrinkTru, we hope to inspire consumers to join us in disrupting a category that has been controlled by one brand for too long. We believe that DrinkTru with the help of Ray Lewis and LEGENDS Access is well-positioned to earn a disproportionate share of the future category growth.”
To commemorate this new partnership you can go to drinktru.com/ and use Ray’s personal discount code RAY20 and receive 20% off your entire order.
From the weight room to the board room, we believe that everyone can reach a new level of performance through intelligently formulated natural beverages. Fit for every occasion, our natural lineup of lifestyle drinks solves everything from energy and focus to hangovers and sleep so that you can reach beyond perceived potential. Whether you are a student on the grind, a parent on-the-go, or an athlete on-the-run, we have designed a drink tailored for you to help you crush your day.