BOTHELL, Wash.– Essentia, the pioneer of ionized alkaline bottled water in the U.S., announced that it continued to generate accelerated growth at retail during the final quarter of 2018, marking a strong conclusion to the brand’s most successful year-to-date. Total all channel sales increased 71 percent for Period 13 for the week ending Dec. 30, 2018. Essentia’s sales momentum was particularly evident in the convenience channel – a 137 percent increase – which contributed almost 50 percent of all premium water growth.
“Our goal heading into the year was to remain focused and committed to our brand mission, and thanks to our talented and dedicated team of overachievers, we succeeded in making 2018 another notable year for Essentia,” said Ken Uptain, CEO and founder of Essentia Water. “With the rise in popularity and demand in the premium bottled water category, it’s easy to get excited about what’s on the horizon for 2019 as we continue to grow our brand visibility amongst a national audience.”
In 2018, Essentia generated nearly $196 million in measured retail sales, growing at 59 percent over 2017. The brand captured an 8.3 percent share of the premium water market and continuously outpaced growth in the premium bottled water category – a category that generated more than $2.4 billion for the year. With nearly 90,000 retailers nationwide, Essentia is more accessible than ever to consumers looking for better hydration alternatives.
Beyond its business achievements, Essentia received significant industry recognition this past year. In October 2018, the Global Bottled Water Awards named Essentia Best Functional Water as well as winner of the Best Marketing Campaign. Earlier in the year, Essentia received Beverage Forum’s prestigious “Small Company of the Year” award (for companies less than $1 billion in revenue) and most recently top honors for Best Label Design from Future Smarts’ Beverage Digest Awards. In addition to industry awards, Essentia announced a strategic partnership with the iconic Rose Bowl Stadium and launched the second iteration of its fully integrated “Essentia Presents the Overachievers” brand campaign, celebrating overachievement and the Essentia Nation of overachievers.
To learn more about Essentia, ongoing initiatives or to find a retailer near you, please visit essentiawater.com.
About Essentia Water, LLC
The first ionized alkaline bottled water offered in the United States, Essentia’s philosophy is that a better you starts with a better water. Headquartered in Bothell, Washington, Essentia Water, LLC pioneered ionized alkaline water in 1998 and is known for its unique ionization process. The brand is now distributed in nearly 70,000 retailers across the United States. It is the number one alkaline water brand and the number one selling bottled water brand in the natural channel. In a clinical study conducted in 2016, Essentia was shown to be better at rehydrating. To learn more about Essentia, please visit essentiawater.com or connect with Essentia on Facebook, Twitter or Instagram.