EMERYVILLE, Calif.— Iliza Shlesinger brings high-energy laughs whenever she takes the stage—and now off the stage – the comedienne is partnering with Peet’s Iced Espresso. Peet’s Iced Espresso, the craft single-origin Colombian espresso beverages for an anywhere, on-the-go refreshment, today announced a new collaboration with Iliza Shlesinger.
As part of the Bay Area craft coffee company’s #AlwaysJustified campaign, Shlesinger will now be featured in various marketing campaign videos. Peet’s collaborated with NORTH, an independent ad agency out of Portland, on the series.
“We thrilled to work with Iliza for our #AlwaysJustified campaign,” said Gretchen Koch, senior director of CPG marketing. “Her vibrant and healthy lifestyle aligns perfectly with our target audience and their core values. We can reach a diverse audience and have a unique opportunity to forge a strong connection and relationship with a star on the rise. As a coffee lover, she was a perfect fit.”
As part of the brand’s #AlwaysJustified campaign, Peet’s Iced Espresso awards those everyday accomplishments and little wins by encouraging consumers to reward themselves with a creamy coffee Peet’s Iced Espresso treat. Crafted with premium ingredients and lower sugar, it’s always justified.
“I’m pumped to be working with Peet’s on this campaign,” said Iliza Schlesinger. “It’s such a unique, cool brand and I’m excited to introduce my audience to their Iced Espresso. And let’s be honest, we all need a justified break once and while.”
To learn more about Peet’s True Iced Espresso, visit peets.com/coffee/iced-espresso.
About Peet’s Coffee
Peet’s Coffee is a U.S. specialty coffee company founded by Alfred Peet in 1966 in Berkeley, California. Mr. Peet grew up in the coffee trade and moved to America from Holland after World War II. His coffee style was unlike anything Americans had ever tasted before—small batches, fresh beans and a superior quality roast that is rich and complex. Mr. Peet’s influence on the artisan coffee movement inspired a new generation of coffee entrepreneurs, including the founders of Starbucks. Today, Peet’s upholds its commitment to delivering a premium product by continuing to source the world’s best beans, hand-roast in small batches, and craft every beverage by hand. Peet’s also asserts a strict standard of freshness to ensure optimum flavor with a team that personally vets the freshness date on every bag of beans and on every ready-to-drink (RTD) coffee available at over 50,000 grocery and convenience stores. Peet’s is dedicated to growing its business through its retail, grocery, on-premise, and e-commerce channels while maintaining the superior quality of its coffee. Peet’s is also proud of its status as the first LEED Gold certified roastery in the United States. For more information, visit peets.com. Stay connected to Peet’s: @peetscoffee on Twitter and Instagram and facebook.com/peets.