BOYTON BEACH, Fla.— AlkaWonder announced it will be the official Hydration Partner for Zumba® in 2020 with focus on marketing and promotional services across various events and again during the ZINCON 2020.
The agreement will roll out predominately inthe US but will also cater for events taking place elsewhere – ie. Europe. AlkaWonder® is a premium water aiming to become the preferred
choice of those who value healthy lifestyle, innovation and products of exceptional quality, so teaming up with Zumba® was a natural fit.
“Back in July 2019 we teamed up with Zumba during ZINCON in Orlando where we learned more about this amazing movement and it inspired us to the extent that we wanted to widen the partnership in 2020 to cover more services with the aim of ensuring AlkaWonder would become the preferred hydration beverage amongst Zumba participants and health orientated consumers across the nation.,” said AlkaWonder Chief Operating Officer Karsten Ehrhardt. “We strongly believe that our ‘Hydration Partnership’ will be beneficial for both parties
and most importantly our consumers. In addition, we are proud to have been awarded the GOLD medal at the January edition of 2020 American Food & Beverage Awards, underlining this wonderful natural spring water for the benefit of all our consumers.”
The story of AlkaWonders’ naturally alkaline spring water begins in an area of breathtaking nature, deep in the Carpathian Mountains, Romania. The natural volcanic filtration that AlkaWonder undergoes beneath the surface makes it pure and ensures that nothing needs to be added or taken away. AlkaWonder is one of three brands belonging to the same group. The two others are referred to as AquaVia and AlcaSana and are being sold outside the US. “Zumba is always looking for like-minded brands who will empower and enhance our instructors to becoming the best they can be,” said Zumba CEO Alberto Perlman.
“This partnership will focus on getting and staying fit through Zumba classes and optimal hydration, granted by the pure power of AlkaWonder.” AlkaWonder will supply Zumba Academies in the US including ZINCON 2020 with naturally alkaline spring water. AlkaWonder is now available in various supermarkets, grocery and online stores, in addition to Beverage
Distributors on the East Coast. AlkaWonder plans to be available in more nationwide stores during 2020.
AlkaWonder utilizes the sales, marketing, and digital services of Ramsey, NJ based Cascadia Managing Brands.
Founded in 2018, AlkaWonder serves your need for improved hydration, taste and health through alkaline spring water in its purest form. The water with a pH of 9.4 origins from the deep in the Carpathian Mountains, from where AlkaWonder bottles one of natures’ best kept secrets. By operating in gratitude to nature, AlkaWonder undergoes a natural filtration of the water to make sure that it is pure and that nothing needs to be added or taken away. Stay tuned at www.alkawonder.com and follow us on Facebook and Instagram.
Founded in 2001, Zumba® is the largest branded fitness company in the world – reporting more than 15 million weekly participants, in 200,000 locations, across 186 countries. Zumba blends contagious world rhythms with easy-to-follow choreography for an effective workout that empowers participants to become their best selves – mind, body and soul. In addition to its original Zumba program, the company offers 10 Zumba specialty classes – from aquatic-based to those specifically designed for active older adults and children.
In 2016, Zumba launched its first non-dance, HIIT workout STRONG by Zumba®, where music acts as the main motivator. The Zumba lifestyle is rounded out by the company’s many consumer product offerings, including video games, original music, activewear and footwear, and interactive Fitness-Concert™ events.
For more information about Zumba’s programs and products, or to find a live class, visit zumba.com. Follow us on Facebook and Instagram.
The Zumba Instructor Convention
The Zumba® Instructor Convention (ZINCON) is the biggest gathering of Zumba® instructors to date. The conference runs from July 30th – August 2, where thousands of instructors gather to learn, network and have fun. ZINCON is open to Zumba instructor Network Members only.