SANTA CRUZ, Calif.— Smoothies are about to get a lot more ‘functional’ with news that national chain Smoothie King, the world’s leading smoothie brand with 1,000 units worldwide, has created a new HIIT Fit smoothie featuring FITAID formula + paleo protein. LIFEAID co-founder and CEO Orion Melehan confirmed the news last week.
“Smoothies are really the original, functional, multi-ingredient drink,” says Melehan. “They were also a precursor to all the current talk about personalized nutrition in beverage. It’s a fantastic opportunity to bring our nutritional blends to Smoothie King consumers and support the Smoothie King mission to inspire a healthy and active lifestyle.”
Starting in January 2020, Smoothie King locations will offer customers the HIIT Fit smoothie, which has a 40/30/30 balance of carbs, fat and protein and features a powder version of FITAID, the #1 Post-Workout Recovery Drink in America and a longtime favorite of high-intensity interval training devotees. The proprietary FITAID formula contains ingredients such as: BCAAs for muscle recovery, turmeric, natural caffeine from green tea, and other impactful ingredients like Glucosamine, Glutamine, Arginine, B-complex, Vitamins C & D & CoQ10.
Says Melehan, “Proper recovery, particularly from today’s more demanding exercise regimes, requires formulation to address the specific need state of a body’s physical recovery—from fatigue to muscle soreness and muscle development—and Smoothie King’s new HIIT Fit smoothie with FITAID supports that.”
This smoothie not only packs a punch with FITAID’s post-workout recovery formula but additional ingredients help create a powerful 40/30/30 balanced blend, perfect for recovery after any HIIT workout. Smoothie King’s HIIT Fit smoothie with FITAID is available in two different flavors: HIIT Fit Chocolate Cinnamon and HIIT Fit Veggie Mango.
- Smoothie King’s HIIT Fit Chocolate Cinnamon smoothie contains a blend of 100% cocoa, bananas, Califia Farms® Almond milk, dates, almond butter, FITAID + paleo protein, and cinnamon.
- Smoothie King’s HIIT Fit Veggie Mango smoothie contains a blend of organic spinach, mangoes, almonds, FITAID + paleo protein and bananas.
Both blends are gluten-free, paleo-friendly, high protein, with no added sugar. Consumers will also have the option to add the powdered FITAID + paleo protein to any smoothie on the menu. To find a Smoothie King near you, visit Locations.SmoothieKing.com.
About LIFEAID Beverage Co.
With a focus on great-tasting, wellness-enhancing and solutions-driven supplement products, LIFEAID Beverage Co. has become a trusted brand among health- and performance-conscious consumers. LIFEAID offers a range of “vitamins you’ll actually enjoy drinking” including: FITAID, FITAID ZERO, FITAID RX, FITAID RX ZERO, FOCUSAID, PARTYAID, IMMUNITIYAID, LIFEAID, GOLFERAID and the newly launched LIFEAID CBD. The FITAID line is currently the #1 Post-Workout Recovery Drink in America as well as the Official Sponsor of the U.S. Spartan Race Series. Visit lifeaidbevco.com for more information.
About Smoothie King Franchises, Inc.
Smoothie King Franchises, Inc., the original U.S. smoothie franchise, is a privately held, Dallas-based franchise company with more than 1,000 units worldwide. The franchise is currently ranked No. 1 by Entrepreneur magazine in the juice bar category for the 28th consecutive year, ranked No. 22 overall on the “2019 Franchise 500” list and debuted on the “Inc. 5000” list in 2018. For more information, visit smoothieking.com and follow Smoothie King on Facebook and Instagram.