ShineWater Expands Distribution in Michigan

BAY CITY, Mich.— ShineWater, the vitamin-enriched hydration beverage based in Bay City, is rapidly increasing its brand’s momentum as new distributors and retailers join in on the healthy hydration movement. The statewide expansion includes Shine’s launch with 8 new distribution partners including; Fabiano Brothers, Smith Distributing, Bud Distributing, Earl Smith, Tyler Sales, Huron Distributors, Ludington Beverage, and Mervenne Beverage.

Initially developed by physicians, the beverages contain Key Electrolytes (Magnesium, Potassium, and Zinc), Antioxidants, Vitamin B12, and a daily serving of Vitamin D. The drinks come in four bold flavors; Peach Mango, Strawberry Lemon, Kiwi Cucumber, and Poma Grape.

“Our research has shown us that up to 70% percent of our country’s teens and adults are Vitamin D deficient. Pair that with our body’s need for hydration on a daily basis creates a unique opportunity for Shine to truly impact consumers. We think our recent expansion goes to show how ready people are for actually healthy hydration beverages that deliver delicious bold flavor. We’re excited to be bringing something to consumers that they not only truly enjoy but also helps them live healthier” said Rod Hildebrandt, Owner, ShineWater.

Since ShineWater’s recent change in ownership and relocation to Bay City, M.I., in late 2019, the company has created 6 new jobs locally and will continue building their team as demand grows. By the end of the year, the company plans to double their headcount.

Shine is thriving in independent markets throughout Michigan with over 300 new retail locations throughout the state, most of which have been onboarded in the past two months. The brand is also pushing to grow awareness with a variety of event sponsorships including the Dow Tennis Classic in partnership with Fabiano Brothers, the Bay City St. Patricks Day Run + Fitness Expo, and the Snow Moon Trail Run in Midland.

“We’re committed to supporting the communities we work, live, and play in. As we grow we want to make this involvement a priority across our state to help the people of Michigan live healthier lives” said Larry Long, Chief Operating Officer, ShineWater.

The brand looks to continue building on its strong foundation in Michigan to take its beverages across the nation. Consumers can be on the lookout for updates about southeast expansion and new flavors in the coming months.

About ShineWater

ShineWater delivers a thirst-quenching, bold and sweet flavor that’s rich with important electrolytes, antioxidants, and key vitamins to keep you going around the clock. With a full serving of Vitamin D and 0 Sugar, Shinewater is the ultimate daily hydration beverage for people of all ages. Experience the new hydration.

For more information visit; and follow along at @DrinkShineWater and #DrinkShineWater on Facebook and Instagram.

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