A year after its launch, Health-Ade’s soda-adjacent Booch Pop product has been redesigned and rebranded. Now known simply as Health-Ade Pop, the company aims to expand its reach with consumers by repositioning the line away from kombucha and towards better-for-you soda. Already available in Ginger Fizz, Pomegranate Berry, Apple Snap, Juicy Grape and Lemon Lime varieties, the refresh also adds a new Strawberry Vanilla flavor. The entire line was also reformulated to make each flavor less vinegary. Each 12 oz. can retails for $2.99.
The rebrand comes on the heels of a visual refresh for Health-Ade’s core kombucha line in May and likewise intends to communicate a sense of happiness and wellness. The company has also partnered with San Diego-based Grizzly Studios to launch an omnichannel marketing campaign, called Get More, promoting Health-Ade Pop. In addition to videos, the campaign will include in-store displays with animated cooler graphics in select cities.
