Cold-pressed juice maker Pressed announced today it has partnered with food tech company The EVERY Company to launch a new plant-based smoothie, the first commercial product to feature EVERY’s animal-free ClearEgg protein as its key ingredient.
Pressed’s new Pineapple Greens Protein smoothie contains 10 grams of animal-free egg white protein per 15.2 oz. bottle and is available for a limited time at select Los Angeles and New York Pressed locations for $7.95.
According to a press release, EVERY’s soluble ClearEgg is taste-free and doesn’t create the ‘gritty texture’ associated with traditional protein smoothies and shakes which allowed Pressed to create the new smoothie without any added sugar or artificial flavors to mask the protein’s attributes. Pressed Pineapple Greens Protein smoothie also contains ingredients such as apple, pineapple, banana, spinach and avocado and offers 40% of the recommended daily value of Vitamin C.
The smoothie is vegan-friendly and although the protein is made without animals, according to EVERY, it is identical to the protein naturally found in egg whites and therefore cannot be considered free from allergens associated with a traditional egg. The protein is made using precision fermentation and produces an egg white protein that is “functionally equivalent” to its animal-based counterpart. ClearEgg is available and distributed globally by ingredients company Ingredion.
This new product launch comes on the heels of the juice maker’s recent collaboration with coffee roaster La Colombe. Just last week the two companies teamed up to introduce two new co-branded, cold-brew smoothies in Vanilla Protein and Mocha Reishi varieties. The smoothies offer up to 12 grams of protein and between 140-150 mg of caffeine, depending on the flavor.
The announcement also comes only four months after the juice maker initiated a total rebrand, transitioning from Pressed Juicery to simply Pressed in order to encompass its product lines outside of beverage including snacks, supplements and ice cream. The rebrand also involved updates to the brand’s wholesale CPG line packaging and a redesign of its 90 stores across the U.S.