Vamonos Riendo Ramps Up Distribution With RNDC and Southern Glazer’s
Mezcal brand Vamonos Riendo ramped up distribution for its premium, triple distilled mezcal this week, expanding into major metropolitan areas across California including Los Angeles, San Diego, Sacramento and San Francisco and reaching new retailers in Chicago.
The brand originally launched at select Southern California retailers in 2020 with its Joven mezcal featuring fruit, honey and herbal flavors. The small-batch spirit is made in the Sierra Madre mountains with eight-year-old Espadín and 14-year-old Tobalá agave.
Through Republic National Distributing and Southern Glazer’s networks, Vamonos Riendo is now available at retailers including Total Wine, Mission Wine & Spirits and Bristol Farms in California and Beverage Depot, Garfield’s Beverage Warehouse, Moreno’s Liquors and Binny’s in Chicago for a suggested retail price of $59.99 per 750 mL bottle (42% ABV).
VIDE Expands Distribution With Southern Glazer’s
Canned cocktail maker VIDE announced yesterday that it has expanded the reach of its vodka and tequila-based cocktails through Southern Glazer’s network to new states including South Carolina, Florida and Washington. This expansion brings the brand to a total of nine states across the U.S. with plans to double that count by 2022.
“Our partnership with SGWS has been a huge success since launching the brand in 2019,” VIDE COO and Co-Founder, Sal Campisi said in a press release. “We are thrilled to expand our distribution agreement to get VIDE into the hands of millions of new consumers nationwide.”
Earlier this year the brand introduced its zero-sugar spiked sodas to California and Nevada and had previously expanded to major retailers across the state of Florida including ABC Fine Wine & Spirits and Total Wine & More. This expansion marks the first time VIDE will be available in the Pacific Northwest.
“We crafted VIDE intentionally, as a healthier option for the discerning drinker, and it is always a good day when we are able to bring our line-up to new markets.” CEO and Co-Founder, Ryan Laverty said in a press release. “It’s great to see VIDE continue to spread across the east coast while also entering a new region with Washington state.”
In May, the brand launched its REVIDELIZE campaign with model, actress and business entrepreneur Olivia Culpo to encourage consumers to be more mindful and make small changes to improve their lives and the world, according to a press release. Following the campaign launch, VIDE also announced its Climate Neutral certification and commitment to offsetting its entire carbon footprint.
VIDE tequila and vodka-based sodas come in six fruit-focused flavors, containing 99 calories per 12 oz. can and are available in 4-packs for $11.49.
Hecho Tequila Reaches New Markets Through Partnership with RNDC
Premium RTD tequila soda brand Hecho announced this week it has partnered with Republic National Distributing Company to expand its presence in Texas and Colorado. Launched by parent company Bodega Brands in 2019, Hecho has secured distribution in multiple markets across the country including California, Tennessee, Missouri, Florida and Massachusetts.
“On behalf of RNDC, we couldn’t be more excited about the latest partnership with Zack and the wider team over at Bodega Brands,” said Steve McLane, State Director of Sales Marketing (TX) for RNDC in a press release. “Hecho Tequila Soda is extremely versatile as it can be consumed right out of the can or made into your own custom cocktail such as a signature Hecho margarita, paloma or mimosa. In sum, Hecho is made for tequila lovers by tequila lovers.”
Made in Jalisco, Mexico, the tequila soda contains Blue Agave tequila, lime flavor and 96 calories per 12 oz. can (5% ABV). The line is available in 4-packs for a suggested retail price of $10.99. According to a press release, Bodega plans to continue expanding into new regions as well as grow its direct-to-consumer website next year.
Stoli Group Unveils New Eco-friendly Bar Model
Premium wine and spirits company Stoli Group unveiled its sustainable bar concept The Stoli Eco-bar this week, built entirely from recycled materials and featuring drinks made with locally sourced ingredients. According to a press release, the innovative bar-model was developed in support of the company’s goal of achieving net zero emissions by 2025 and utilizes its own supply chain to upcycle and recycle waste produced in a traditional bar setting.
“As a global business, we have a responsibility to serve as a leader in empowering people around the world to make sustainable choices,” Damian McKinney, Global CEO of Stoli Group said in a press release. “With sustainability at the heart of our DNA, we have a plan to deliver one vision and one mission: establishing the most powerful and sustainable ultra-premium spirits and wines portfolio by 2025. The Stoli Eco-Bar gives you just a taste of what’s to come.”
The Eco-bar model draws its energy supply entirely from solar panels and features an array of “on-site tools” to upcycle waste produced in-house including a “bottle-to-sand machine” that breaks glass bottles with the ability to remake them into new objects such as bowls and vases.
Buzzbox Displays Sustainability Features Of Its Zero-Waste Production Facility
Premium RTD cocktail brand buzzbox is seeing the environmental benefits of its new 65,000 square-foot California production and manufacturing facility after its first six months in operation, the company shared this week. Utilizing a zero-waste production system, buzzbox said it has saved over 100,000 gallons of water and emitted 80% less emissions than a conventional plant of similar size.
“Building a sustainable facility for production was always part of the plan for buzzbox,” said Rod Vandenbos, buzzbox Founder and CEO in a press release. “At buzzbox sustainability is a journey and we will continue to innovate and find new processes to reduce our environmental impact, while still providing premium ready-to-drink cocktails in easy to enjoy formats. As a purpose-built company, I’m proud of what we’ve accomplished in such a short amount of time with our facility and look forward to the continued benefits of our on-going low environmental impact approach.”