Spindrift founder and CEO Bill Creelman visited BevNET for Office Hours in this full-length interview. In exploring crisis leadership, distribution, online marketing and platform expansion, the conversation gives entrepreneurs a way to think about the possibilities around their own brands and growth stories. As he explains the way he plans to steer Spindrift’s sales to $250 million by the end of 2022 and $500 million by the end of 2025, Creelman dove into strategy and tactics that can help many brands evaluate their options for achieving their own goals.
This Office Hours video is available for viewing by all BevNET and NOSH Insiders and provides valuable advice for new and growing companies who are hoping that foodservice can bring them expanded opportunities to grow consumer awareness while supporting this hard-hit channel.
Access the Office Hours playlist to rewatch all past episodes.