Knowing what your brand stands for and its position in the market is a foundational piece of advice for new companies. It’s such common advice that it can sometimes be easy to lose sight of just what that means.
In this video from BevNET Live Winter 2023 in Marina del Rey, California, Zevia CEO Amy Taylor breaks down how to establish a firm foundation for your brand and find a unique position that will lead your target audience to you. In her presentation, Taylor breaks down the approach taken by Zevia, as well as by her former employer, Red Bull, to show how both companies have established simple, clear and engaging brand identities and cleared the runway for growth.