This week’s new product gallery features new formats for Fiji and ISH, a plant-based pivot by Premier Protein, decadent flavor “bombs” courtesy of Milkbar x Nespresso, and a new RTD cold brew from a beloved Southern eatery, plus much more.
Red Bull
In the lead up to the Red Bull Dance Your Way World Finals in Los Angeles this fall, the energy drink brand has released two limited edition cans featuring competitors Marlee Hightower (NBC’s World of Dance) and David “The Crown” Statler Jr. (So You Think You Can Dance?) in 8.4 oz. and 12 oz. cans for both original and sugar-free varieties. For more information, go to redbull.com.
Nowadays
Following up on Cranberry and Cherry, THC cocktail maker Nowadays is releasing Lemonade (10mg THC) as its latest limited-run flavor, available in both 12 oz. cans ($34 per 6-pack) and a 750ml bottle ($68.99 each). Read our full review here. To learn more, visit trynowadays.com.
Stop & Shop
You can’t say they aren’t on-trend: for its summer release, New England-based grocery chain Stop & Shop is launching a Shirley Temple-inspired Soda on its store brand, available for just $1 per a 2-liter bottle while supplies last. More details are available at stopandshop.com.
Premier Protein
For one of the largest brands in dairy-based protein shakes, this feels like kind of a big deal. Premier Protein is introducing a three-SKU line of Almondmilk Non-Dairy Protein Shakes, boasting 20 grams of non-dairy protein, 160 calories or less and 5 grams of sugar per 11.5 oz. PET bottle. They’re launching in Chocolate, Vanilla and Coffee nationwide at Target and on Amazon, as well as other retailers. For more information, go to premierprotein.com.
Celsius
Bubbles not your thing? Celsius hears you, and is responding with a pair of new summer entries to its Fizz-Free Flavors family: Pink Lemonade (available now at 7-Eleven) and Dragonfruit Lime (sold at Circle K). More details are available at celsius.com.
ISH
ISH is moving from RTD to RTS, bringing its popular canned alcohol-free cocktails (ISH Spritz, ISH Mojito and ISH Paloma) into a 750ml multiserve glass bottles for elevated sharing occasions. To learn more, visit ishspirits.com.
Botanic Tonics
Kava and yerba mate are both trending functional ingredients that have struggled with mainstream consumer education – could pairing them together solve that problem? It’s the approach taken here by Botanic Tonics with its line of Kava Mate shots that promise to deliver sustained, grounded energy without the crashes and jitters. They’re available online now, with retail rollout planned for later this year. For more information, go to botanictonics.com.
Trace
In a crowded market for hydration powders, Trace believes it has found an edge with its just-launched ConcenTrace Daily Mineral Powder, available now in Blue Raspberry, Blue Acai and Blue Hawaiian flavors. Complementing Trace’s existing supplement products, the powders deliver over 72 ionic trace minerals (including magnesium, calcium and potassium) in a convenient everyday format. To learn more, visit traceminerals.com.
Milk Bar x Nespresso
Nespresso and decadent dessert specialists Milk Bar are collaborating on a Cereal Milk Iced Latte that you can get at their respective brick-and-mortar outlets – but not exclusively. You can grab the same special flavored disc “bombs” (created by Milk Bar chef and founder Christina Tosi and the Nespresso team) used to make the Latte in Nespresso and Milk Bar locations in 5-packs ($20 each). For more information, go to nespresso.com/us/en/storeLocator.
Starbucks
We normally don’t highlight drinks from the Starbucks menu in our weekly new product gallery, but the cafe chain’s latest innovation – Strato™ Frappuccino, available in Brown Sugar, Strawberry Matcha and Salted Caramel Mocha – is notable for being the first new item to emerge from Starting 5, a new program in which five coffeehouses test and workshop new menu items before they roll out nationally. To learn more, visit starbucks.com.
Natalie’s Orchid Island Juice
It’s 100% single-origin pineapple juice. No blending, concentrates or preservatives. What more do you need to know? Available now in 32 oz. bottles via Natalie’s online store and at chains including Publix. For more information, go to orchidislandjuice.com.
Waffle House
Make your house a Waffle House with the famous Southern chain’s new ready-to-drink Classic Blend Cold Brew, if you can. The 11 oz. cans (“lightly sweetened with cream”) are available at nine Waffle House locations in the Atlanta area for $3.95 each, while supplies last. To learn more, visit wafflehouse.com.
Mad Coffee
We’re always on the lookout for instant coffee innovation, like this: Toronto-based biotech company Genecis Bioindustries has launched a consumer brand, Mad Coffee, to showcase its LyoExtract technology, which allows freshly-brewed coffee to be immediately flash-frozen at -45°C to create dissolvable crystals, and packaged in compostable cups. Three varieties – Classic Cold Brew, Americano, Vanilla Caramel and Single Origin Espresso – are now available in 12-cup packs on the brand’s website. But starting later this month, packs of Classic Cold Brew and Americano Iced Coffee will be sold in 8-packs for $14.99 at over 400 stores operated by Sprouts Farmers Market. More details are available at drinkmadcoffee.com.
MALK Organics
MALK Organics is growing its shelf-stable lineup with Vanilla Almond, now available at Whole Foods Market ($6.99) and in six-packs on Amazon. To learn more, visit malkorganics.com.
Fiji
Do you know and love Fiji Water? This slim, sleek 700ml bottle is for you. Find it at 7-Eleven and other retailers nationwide this summer, and on Amazon. To learn more, visit fijiwater.com.
Triple
For its second product innovation in four months, Atlanta-based Triple is dropping a 12 oz. THC-infused lemonade for its Triple High (10mg THC) lineup in three flavors: Original, Raspberry, and Half & Half (lemonade & iced tea). For more information, go to drinktriple.com.