Below is a summary excerpt of the May 2025 beverage category review report from 3Tier Beverages. View the full version here.
Spirits are climbing, beer and wine are sliding, and alcohol alternatives are exploding, led by craft beer, hard juice and hard tea. Meanwhile, in the NA category, coconut water and energy drinks saw the biggest growth while kombucha and sports drinks led the category with the largest dollar declines. In this exclusive quarterly deep dive curated for BevNET Insiders, 3Tier Beverages breaks down the latest trends shaking up the beverage industry. Whether you’re a brand builder, distributor, or just a market trend junkie, this report delivers the insights you can’t afford to miss.
Data Highlights:
- Beer’s bump in dollar share in Q4 2024 made a quick turnaround in the start of 2025, down 0.5 share points from Q1 2024.
- Spirits gained nearly 1 share point, at the expense of both beer and wine.
- NA beverages grew in both volume and dollar, with growth in grocery and convenience outpacing a small decline in drug.