k2o
Health and wellness brand k2o is aiding consumers skincare routines with its latest Lemon-Lime Advanced Skin Hydration flavor. The powdered, on-the-go hydration stick, made with VERISOL Bioactive Collagen peptides, joins a lineup of flavors like Peach, Strawberry Lychee and Watermelon Lime. The sticks are available in 20-packs for $39.99 each. For more information go to k2o.com
Gorgie
Energy drink brand Gorgie is adding Berry Burst to its lineup of functional beverages, made with 150 mg of caffeine from green tea, Biotin, B vitamins and L-theanine. Each 12 oz. can contains zero grams of sugar, five calories and no artificial sweeteners. Berry Burst is available exclusively at Target store. For more information go to getgorgie.com.
Momentous
Supplements and powdered drink brand Momentous has launched Daily Hydration, an electrolyte drink mix intended for everyday and anytime use. The innovation is available in powder sticks available in Grapefruit, Watermelon, Blood Orange and Lemonade flavors. Each serving contains 100 mg of sodium, 150 mg of chloride, 50 mg of potassium and 2 grams of functional carbohydrates. The sticks are available online for $24.99 per 30-pack, for more information go to livemomentous.co
Ka’Chava
Shake mix brand Ka’Chava has introduced a limited time “craveable” Salted Caramel flavor, featuring an “indulgent” caramel flavor with “just the right touch of salt,” according to the brand. The powder mix is priced in line with the rest of Ka’Chava’s products at $69.95 per 32 oz. bag. For more information go to kachava.com.
Magic Cactus
Hemp-derived THC beverage brand Magic Cactus is introducing its limited edition, higher potency drink, Higher Desert Edition. Made with 7mg each of THC and CBD in each 12 oz. can, the 1:1 ratio aims to provide consumers with a “clear-headed experience built as a slow-sipping, single-serve occasion.” The drink is available in Sprouts stores in Texas and Florida and online for $19.99 per 4-pack. For more information visit magiccactus.com.
Grindin Coffee
Music icons Pusha T and Pharrell Williams are taking inspiration from one of their most celebrated collaborations to launch a new brand, Grindin Coffee, in partnership with Italian coffee giant Lavazza. Offerings include Medium and Dark roasts available online for $22 per 10.5 oz. bag. For more information visit grindincoffee.com. 
La Colombe
La Colombe has long offered matcha on the menu at its brick-and-mortar cafes, with sales of matcha drinks growing 188% since 2023. Now, it’s bringing matcha to cans with 11 oz. Matcha Lattes containing 65 mg of caffeine each. Available in Vanilla, Strawberry and Everyday flavors, the line is launching online and in retail nationwide. For more information go to lacolombe.com.
BIGFACE
NBA star Jimmy Butler’s specialty coffee brand BIGFACE is teaming with singer J Balvin for a coffee bundle, sales of which will benefit victims of the August 10 earthquake in Colombia. The bundle pairs BIGFACE’s Colombian blend El Capitán with an embroidered J Balvin hat. Priced at $78, 100% of the net proceeds will go to Colombia Se Levanta, a fund focused on long-term reconstruction after the earthquake. For more information go to bigfacebrand.com.
Halfday
Autumn is here and Halfday is celebrating the changing leaves with Crisp Apple Tea, a canned iced tea made with 6 grams of prebiotic fiber, 50 mg of caffeine and 5 grams of organic cane sugar. Each 12 oz. can contains just 40 calories. The seasonal flavor is available now on Amazon with a national Walmart launch slated for October 1. For more information go to drinkhalfday.com.
FINNSUL
Powdered drink brand FINNSUL, founded by social media influencer Maureen Kelly, is teaming with fellow TikToker Alle Brean for the launch of Watermelon Squeeze, a co-branded functional hydration stick made to promote focus. Each serving contains Cognizin, L-theanine and 150 mg of caffeine. The co-branded offering is available for $39.99 per 20-pack. For more information go to finnsul.com.
Huxley
Energy drink brand Huxley is adding a Cherry Lime flavor, launching in January. Made with real fruit juice, the drink will begin shipping in December to KeHE and UNFI distributors. For more information go to drinkhuxley.com.
Recess
Recess is broadening its mocktail offerings with two new ‘Tini additions to its Recess Zero Proof line: Apple ‘Tini and Espresso ‘Tini (the latter containing 10mg of caffeine). The functional, alcohol-free drinks seek to offer consumers a refined refreshment without the hangover. For more information go to takearecess.com.