This Hydration Brand Is “Built Around How Women’s Bodies Actually Work”
It’s the next stage in the brand’s evolution, from sports drink to aid for nursing mothers to a broader emphasis on women’s lives.
Headlines
Bardstown Bourbon Hit With Whistleblower Discrimination Lawsuit
A former senior executive at Kentucky-based Bardstown Bourbon Company has filed a whistleblower lawsuit alleging discrimination, retaliation and broader workplace misconduct at the prominent whiskey producer.
Dutch Bros. Coffee Teases Walk-Through Windows After Record Q4
Looks like 2025 was a good year to go 'Dutch.'
Hemp’s Suppliers, Distributors Face ‘Hurry-Up-and-Wait’ Moment
Suppliers and beverage distributors are hedging their exposure amid an uncertain future for intoxicating hemp.
Post CosMc’s, McDonald’s Expands Energy Drink Offerings Under McCafé Brand
McDonald’s may have shuttered its beverage-centric, small-format concept restaurant CosMc’s last year, but that doesn’t mean the fast food giant isn’t pursuing other opportunities in the category.
Bad Bunny Effect? Spirits Surge at Total Wine During Super Bowl Weekend
The Seattle Seahawks may have won Super Bowl LX, but the real winner at Total Wine & More was Puerto Rico – or more specifically, Bad Bunny’s halftime performance that sent searches for Puerto Rican beverages skyrocketing.
Stars & Stripes & Sips: Beverages Prep for America250
This year's national birthday is a potential business bonanza, with brands like AriZona, Coca-Cola, Monster and others looking to have their say.
Taste Radio: A $198M IPO & The ‘Healthy’ Divide. Is CPG Changing?
Once Upon a Farm’s $198 million IPO could signal a new path forward for better-for-you CPG brands — but is going public better than selling to a strategic? We also break down the clash between Kroger’s FoodHealth scoring system and the stricter Non-UPF Verified certification, and what it all means for how “healthy” gets defined at retail.
New Products: Nurri Debuts Creamers; Unwell, Stiller’s Drop New Flavors
This week’s new product gallery features (of course) more protein, courtesy of Nurri, along with a new look for De La Calle, a new Target exclusive from Unwell, and Maison Perrier’s move into sweetened (and functional) sparkling water.
NIQ: 88% of Dry January Participants Stuck With It Through Month’s End
Most consumers who planned to ditch alcohol in January finished strong, according to survey results from market research firm NIQ.
Constellation Brands Announces CEO Succession Plan
Constellation Brands has appointed current board member Nicholas Fink as its new CEO.
Reviews: Mike’s 4-Star Hot Syrup & Spindrift’s Moscow Mocktail
This week's beverage reviews are all about heat and spice, as we pour up new drinks from Mike's Hot Honey and Spindrift.
Marketing: De La Calle Kicks Off ‘Vibrant’ Campaign; Plus Sprite, Celsius
De La Calle is continuing its reintroduction as a modern Mexican soda, kicking off a new brand campaign called "Frutas" that marks a "refreshed chapter" for the company ahead of its national launch with Target this month.
Maison Perrier Launches Functional Sparkling Water
How do you say "functional" in French?