How AI Is Reshaping the Shopper Journey
In this panel from BevNET New York City 2026, three sales, marketing and tech experts break down how AI “shelves” are reshaping the path to purchase.
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New RTDs From Vodkade, Wild Tide, E-40 and More
A slate of mid-summer RTD releases brings Vodkade’s attempt to fill the spiked sports-drink flavor gap, two wine and cola combos, a hard ginger beer built on an orange wine base, and more. Here's what's new on the shelf.
New Non-Alc Bevs, BFY Soda and Pickle Lemonade at Summer Fancy Food Show
This year’s Summer Fancy Food Show in New York City had no shortage of innovation,from startups making their industry debut to established companies like Cheeky and Open Water showcasing new product launches.
Inside Trip’s Breakout Brand Channel Strategy
Husband and wife co-CEOs and founders Daniel Khoury and Olivia Ferdi dive into the origins of the brand, how alcohol moderation is driving growth for NA relaxation drinks and the shift from broad demand for better-for-you drinks to more specified needstates.
New Beverages: Huel Grows Daily Greens, Stumptown’s Sky Brew, Red Bull x NASCAR
This week's new product gallery features a racing reunion for Red Bull, a potent 20mg THC punch from Nine Dot Cannabis Beverages, and line extensions for popular functional drinks from Juni and Huel.
Zero Proof Playbook: Soft Bar On What Sustains A Non-Alc Third Space
We spoke with the team from Soft Bar + Cafe about how the third space gets cocktails to resonate with guests, what's selling, and where the category still has room to grow.
Joe Tea Launches Indulgent, Clean Label Soda at Fancy Food Show
Joe Tea’s innovation engine is revving, as the three-decade-old brand unveiled several new product lines at the Summer Fancy Food Show 2026 in New York this week, including Joe’s Soda.
Morrison Seger Founder Rogers Healy Talks VC Philosophy and Why Brands ‘Need Friends’
Rogers Healy's eye for talent has helped him become one of the most prodigious early stage investors in beverages in recent years through his venture firm Morrison Seger. But it’s not everything.
M&A Activity For Scaled RTD Brands Expected to Ramp Up
"It's going to be an M&A musical chair game," Arlington Capital Advisors managing director Townsend Ziebold said earlier this month at Beer Marketer's Insights conference, as too many strategic buyers are chasing too few scaled ready-to-drink (RTD) brands.
So Good So You Taps Jennifer Jorgensen as CEO; Founders Transition to Board Roles
So Good So You is ushering in a new chapter of growth, appointing CPG veteran Jennifer Jorgensen as CEO roughly three months after the company was acquired by Bansk Group.
New Brand Plainspeak Wants the Group Chat — Not the Algorithm — to Drive Growth
Plainspeak has a plan to become a leading brand in the modern women’s health and wellness space: toss the old playbook.
Report: Nutrabolt Recruits Banks to Lead IPO
According to an exclusive on Tuesday in Reuters, Nutrabolt, whose C4 and Bloom energy drinks have over $1 billion in combined sales, has enlisted JP Morgan, Goldman Sachs and Bank of America to lead its initial public offering.
Kroger to Acquire Giant Eagle for $1.65B
Kroger has entered into a definitive agreement to acquire regional grocery chain Giant Eagle for $1.65 billion, marking its first major acquisition since its failed megamerger with Albertsons.
How Mingle Mocktails Won with Whole Foods
In this video from BevNET Live New York 2026, Laura Taylor, founder of mocktail brand Mingle, and Samantha Fletcher, senior category manager for adult non-alcoholic at Whole Foods Market, talk through how Mingle was able to break through the crowd and get a foot in the door.