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PepsiCo is broadening Poppi’s reach beyond gut health with two new functional beverage lines, “Lift” and “Chill,” as the brand looks to capture new consumption occasions centered on energy and relaxation.
For years, green tea shots have been a staple of college bars. Now, Kamoti founder and CEO Dylan Fusco is bottling the party favorite – and scaling it into a nationwide brand.
This week, podcast co-hosts Brad Avery and Lukas Southard dive into the relaxation beverage category, a developing rift between MAHA advocates and the White House, more lawsuits over sweeteners and RIND Snacks' pivot deeper into co-packing.
Lucky Energy is spinning the wheel on a fresh brand identity, unveiled today at the NACS Show in Las Vegas. But a whole lot more than luck is going into its revamped brand strategy. The redesign is built around the theme that “Every day is a miracle."
Constellation Brands has acquired SpikedAde, the second-largest ready-to-drink (RTD) vodka + ade/hard sports drink brand, the company announced in its Q2 earnings report.
U.S. craft distillery closures outpaced openings for the first time, according to the 2026 Craft Spirits Data Project released today by the American Craft Spirits Association (ACSA) and Park Street.
NKD Distillery is launching its first RTD line, NAKIES, infused with kanna as demand grows for functional adult non-alcoholic alternatives.
Grocery store aisles are inundated with claims, benefits and buzzwords. Amara has taken a different approach. In this conversation, founder and CEO Jess Sturzenegger explains how the kids food brand grew from DTC to national retail via disciplined innovation and operational scaling. She also gets candid about protecting founder control and adapting her own role as the company grows.
Coca-Cola’s premium water brand is getting back into sparkling water with a new line in bottles and cans, but the company says it’s not a response to Topo Chico’s production issues.
The canned martini brand launched this summer with three 8% ABV vodka-based offerings “designed for the places that should serve a great martini, but don’t."
Coca-Cola is putting some of its biggest brands to work in the rapidly growing functional soda category, testing prebiotic versions of Coca-Cola Zero Sugar, Sprite Zero Sugar and Fresca.
KDP shared an early look at its 2027 innovation pipeline highlighting dirty soda-aligned soft drink launches and creamy energy drink collabs.
According to the company, the hydration drink is “fizz-free” and will hit retail shelves in early 2027.
This week, we’re pondering if Graza is up for grabs, marveling at Magic Spoon’s refreshed branding, and getting buzzy with a Red Bull advent calendar.…