Newtopia Now: Mushrooms And Collagen Headline Beverage Innovation
At Newtopia Now 2026, beverage brands showed off the use of functional mushrooms, innovative ingredients and "glowing" line extensions.
Headlines
New Beverages: Creatine, Protein, Caffeine and Everything In Between
All functional ingredients are welcome in this week's gallery, featuring new creatine-boosted launches from Sportsballer and Magna, protein drinks from Kate Farms and Super Coffee, both high (7 Brew) and low (Heist) caffeine, and THC thirst quenchers from Magic Cactus and RYTHM.
Calm Markets, Loud Headlines: Agrowgate Q3 2026 Supply Chain Update
The Q3 2026 Supply Chain Snapshot from Agrowgate finds beverage supply chains in a deceptively stable position. Markets have settled from some of the volatility seen earlier in the year, and overall supply remains functional, but that relative calm is masking persistent cost and availability pressures.
Distribution: Pretty Tasty Goes National with Target; Real Coco Expands ALDI Set
Collagen-infused tea maker Pretty Tasty is entering all Target locations nationwide, following rollouts with Sprouts Farmers Market and LifeTime Fitness earlier this year.
RTDs Deliver 38% of Bev-Alc Innovation Dollars from Just 22% of Items
Ready-to-drink (RTD) brands are doing disproportionate work in bev-alc innovation – and the brands investing in innovation are twice as likely to grow their overall business, according to a new NIQ report.
Everyday Dose Names New CEO, Expands into Sam’s Club
There's new leadership at the top of Everyday Dose, though founder Jack Savage remains a key figure at the functional coffee company.
Review: O’kra Sparkling Okra Water Offers Truly Different Take on Hydration
Think you know okra? You'd be surprised, as this low-calorie, wellness-oriented offering is more approachable and refreshing than expected.
Mission Craft Cocktails Rides The Pickle Wave From Prank To New SKU
Mission Craft Cocktails’ Pickle-Rita, a gag that was supposed to die on April Fools’ Day, is headed to grocery stores in September.
Soft Pricing Leads to Non-Alc Beverage Deceleration
The non-alc category remained “healthy” but reported dollar sales growth of 3% in the two-week period ending August 8, compared with +3.5% in the four-week period, according to the latest analysis of NielsenIQ data by Goldman Sachs Equity Research.
Diageo Cut 1,900+ Jobs in FY26; 90% of Restructuring to Be Completed by September
Diageo CEO Sir Dave Lewis has refused to share publicly the number of jobs the company is cutting as part of its ongoing $1 billion restructuring effort. However, the company’s annual report released Tuesday revealed Diageo cut its workforce by more than 6% in its 2026 fiscal year (ending June 30).
Marketing: Sophie Cunningham Signs With Once Upon A Coconut; Liquid Death, Jason Kelce Fight AI Data Centers
The coconut water brand has landed one of the WNBA's biggest names, reflecting the company's commitment to "celebrating individuals who have the courage to be themselves."
Taste Radio: A Front-Row Seat To One Of CPG’s Hottest Cities
Chicago’s CPG scene is thriving, and we got a taste of it firsthand. Fresh off our latest Taste Radio meetup, we spotlight the city’s vibrant brand community and sample a fascinating lineup of products discovered at the highly touted, unceremoniously shuttered and ultimately resurrected Foxtrot Market.
Investors Sue Simply Good Foods Over ‘Abject Failure’ To Integrate OWYN Brand
Less than two years after its acquisition of OWYN, Simply Good Foods Company is facing a proposed class action suit from investors alleging the integration of the brand has been “an abject failure.”
YOSHI Is Betting ‘Matchatinis’ Can Repeat Espresso’s Cocktail Success
YOSHI Matcha Liqueur is moving from a two-state test market to national distribution in under a year, testing its thesis that the popularity of espresso martinis and matcha prove there’s demand for green tea-laced cocktails.