PRODA Brings On Justin Timberlake, Jessica Biel As Co-Founders
PRODA has added Justin Timberlake and Jessica Biel as co-founders amid the brand's rapid growth since launching in April.
Headlines
Evolution Fresh Leans Into Functional With New Probiotic Line; Generous Names New CMO
Evolution Fresh is launching Thrive, a functional beverage line, just as the brand's parent company, Generous Brands, appoints a new CMO.
NACS: Bloom Introduces ‘Iconic Treats’ Energy Flavors as C-Store Expansion Accelerates
Bloom Nutrition is making convenience stores a central pillar of the next phase of growth for its Sparkling Energy beverages, leveraging its loyal consumer base, nostalgia, and an expanding distribution footprint.
The Nombase Podcast Is Now Called the CPG Operator Podcast
The Nombase Podcast is now the CPG Operator Podcast, your go-to resource for what it takes to build and grow a food or beverage brand. The new name reflects what the show has always been about: candid conversations on the day-to-day realities of starting, building and growing a brand, from formulation and pricing to landing shelf space and scaling up.
Energy, Nutrition Shakes Standout as Food Sales Drop in Convenience Channel
Food sales are suffering, although energy drinks and nutrition shakes are resilient, as high fuel prices “weigh on consumers” and depress convenience channel foot traffic, according to a new equity research report from investment banker Jefferies.
Asian Brands Eastroc, Syncron Ramp Up U.S. Ambitions At NACS
Eastroc, a global energy drink player based in China, and Japanese conglomerate Kowa are taking differentiated approaches to tap into the U.S. functional beverage boom, as seen at last week’s NACS trade show in Las Vegas.
Carbliss Takes Its Zero-Sugar Playbook Into 12% ABV Cocktails
Carbliss, the ready-to-drink (RTD) canned cocktail that has become one of the fastest-growing independent brands in its category, is launching a 12% ABV Cocktail Collection in November.
New Beverages: Liquid I.V., Organic Valley Drop Seasonal LTOs; Louie Louie Goes ‘POP’
This week's new product gallery features something hot (Liquid I.V.), something pop (Louie Louie) and something sweet (Organic Valley's seasonal LTO creamer).
THE CPG INSIDER WEEKLY
This week, reviewing everything that went down at NACS in Las Vegas, uncovering why RIND closed its online store, and running from our lives from a Zombie Santa Claus.…
Is Coke The New…Poppi? And, Why Grocery Prices Might Get Personal.
Can Coke become the new… Poppi? The beverage giant is testing prebiotic versions of its stalwart brands, raising questions about where the functional soda market goes next — and what it means for Olipop. We also dig into whether mineral water is finally having its mainstream moment and examine the rise of dynamic grocery pricing and the new laws attempting to put guardrails around it.
Olipop Planning Refrigerated Line Revamp, Shares New Seasonal LTO
After launching a shelf-stable version of its refrigerated prebiotic sodas in 2024, Olipop is turning its attention back to coolers.
Monster Preparing Protein Energy Drink For Release Next Year
One of energy’s biggest players has its sights set on protein with a new 12 oz. line set to launch in March 2027.
PepsiCo Reports North America Sales ‘Below Expectations’ Despite Strong Q3
PepsiCo chairman and CEO Ramon Laguarta said the company is “acting with urgency” to improve its North America business as the division disappointed despite overall strong net revenue growth in its Q3 2026 earnings report Thursday.
Icelandic Glacial to Split with AB as it Revamps Distribution Strategy
As its annual sales surpass $100 million, premium bottled water maker Icelandic Glacial is ready to move on from its two-decade long master distribution agreement with Anheuser-Busch InBev (ABI), declining to renew a contract that is scheduled to expire next summer.