New Beverages: Happy Doomsday To You; Bragg Finds Its ‘Zing’
This week's new product gallery features a Happy team of superheroes, the latest protein/energy drink, and a new RTD line from the king of ACV.
Headlines
Azúcar Tequila Recruits the Cavinder Twins for New Tequila RTD
Influencers and former collegiate basketball players Haley and Hanna Cavinder are aiming to throw Azúcar Tequila an alley-oop as the creative directors of its new ready-to-drink (RTD) margaritas, the company announced Thursday.
Pernod Ricard Expects RTDs To Gain Share, But No US Spirits “Bounceback”
Pernod Ricard closed its first quarter of fiscal 2027 with sales down 10% in the U.S., where it blamed consumers’ affordability concerns for the drop. The French spirits giant used its earnings call today to share a read on the U.S. market and reiterate that it continues to seek growth in smaller, affordable formats.
Review: Spyre’s Sports Protein Drink Is a ‘Clear’ Winner
Across its three flavors, Spyre delivers an impressively drinkable take on the clear protein format, although its highly functional positioning may ultimately narrow its audience.
![[Updated] Beyond Expands Immerse Beverage Brand with Energy Line](https://dg6qn11ynnp6a.cloudfront.net/wp-content/uploads/2026/10/15105535/2026-10-15-beyond-expands-immerse-beverage-brand-with-energy-square-crop-150x150.png)
[Updated] Beyond Expands Immerse Beverage Brand with Energy Line
Beyond Immerse Protein + Energy is the brand’s first line extension, now available online direct-to-consumer in Cherry Berry and Watermelon Strawberry flavors. Each 12 oz. can contains 20 grams of plant protein, 160 mg of caffeine from coffee beans and 5 grams of fiber.
CPG Week: NACS News & Clio Gets New Owners
This week, the podcast goes through an M&A deal for Greek yogurt bar brand Clio and all the big news from the NACS trade show last week.
Distribution: Neutonic, WellWithAll Bring BFY Energy to Walmart
Beverage supplement brand Neutonic can now be found in nearly 1,000 Walmart stores nationwide, joining the retailer’s freshly announced Mood & Mind beverage set specializing in relaxation and other cognitive function drinks.
Coca-Cola Leans into Functional Hydration, Nostalgia at NACS
The Coca-Cola Co. team took us around their booth during the NACS show to show us how they’re looking to turn more convenience store visits into bigger baskets, leaning on new flavors, functional innovation and an expanding hydration portfolio to capture more consumption occasions.
Beyond the Can: C4, Bucked Up and Rockstar Jump into Caffeine Pouches at NACS
Several energy drink brands are looking beyond the can for their next growth opportunity, with C4, Bucked Up and Rockstar extending into nicotine-free caffeine pouches.
Just Ice Tea Competes for Energy Occasion with Awaken Cold Brew Tea Launch
The organic iced tea brand has launched Awaken Cold Brew Tea, a line of energizing teas containing 120 mg of caffeine per 12 oz. can. Available in Strawberry Spark, Tropical Takeoff and Honeydew Lime Lift flavors, the drinks are made with a yerba mate and green and white tea, with 17 grams of sugar and 80 calories in each serving.
Adult Non-Alc’s Fastest-Growing Dollars are Coming From Bars and Browsers
Retail still generates most of adult non-alc’s (ANA) sales, but on-premise and online sales are now growing roughly twice as fast, according to a recent NIQ report.
Poppi Founders Return To Beverages With Hydration Brand Jetty
Roughly one year after selling their modern soda brand to Pepsi for over $1.95 billion, Poppi founders Allison and Stephen Ellsworth are back in the beverage game.
Taste Radio: How Sweet Loren’s Built a $100M Brand Without Venture Capital
Building a $100 million CPG brand without venture capital takes more than a great product — it takes conviction, discipline, and a willingness to play the long game. In this episode, Loren Castle, the founder and CEO of Sweet Loren’s, breaks down how she built a profitable business by challenging category conventions, winning over major retailers, and refusing to compromise on taste.
White Claw Maker Targets Super Lyte, SpikedAde With RefreshAde
Mark Anthony Brands navigated the hard seltzer gold rush phase with White Claw coming out on the other side as the segment’s top-selling brand. The company is looking to repeat in the fast-growing hard sports drink segment with a challenger brand: RefreshAde.