GT’s Kombucha After building its place as a kombucha category leader exclusively in glass bottles, GT’s is taking a step forward with Synergy Enlightened, its first move into 12 oz.…
Want to unleash faster growth in adult non-alcoholic drinks? Get ready to break some rules, says Jill Sites, who recently concluded a stint as EVP of sales at non-alc brand The Pathfinder.
The country’s second-largest grocery retail chain is launching a dedicated THC set featuring some of the category’s best known brands at its Jewel stores in Chicago.
New York metro area DSD house Big Geyser is betting on fitness-focused functional beverage brand Gym Weed, along with its modern soda sub-line Gym Soda.
A winery known for its entry-level supermarket staples is tapping ready-to-drink (RTD) and functional trends with a new release launched today.
Simply Push's take on soda offers a light, refreshing drinking experience that sits comfortably between sparkling water and traditional CSD, delivering enough sweetness to satisfy without feeling heavy.
The latest NIQ On Premise analysis highlights a beverage alcohol landscape increasingly defined by divergent category performance and evolving consumer preferences. Spirits continue to strengthen their leadership position, delivering value growth and gaining share while Beer and Wine remain under pressure.
With former Mela COO Nick Spiekhout and former CEO Dominic Purpura at the helm as Co-Presidents, Chiarella's immediate goal is to establish a foothold for the brand in U.S. food service and hospitality, channels where its premium aesthetic and design can thrive.
He built an eight-figure brand without raising a single dollar of outside capital. In this episode, Curious Elixirs founder and CEO J.W. Wiseman explains exactly how he did it. He shares how a direct-to-consumer strategy fueled profitable growth from day one, why relentless product refinement has always taken priority over rapid expansion, and the lessons that have helped the brand thrive on its own terms.
As many companies across the beverage aisle run towards wellness, one alcohol replacement brand is backing away from it. The Free Spirits Company has overhauled its packaging, formulas and messaging across its full lineup of zero-proof spirits and ready-to-drink (RTD) cocktails, repositioning the five-year-old brand toward the cocktail ritual itself.
Hockey Stick Ventures is raising a $3 million Fund I after backing several brands as a three-year-old investment syndicator.
![[Exclusive] FAVE Lands $1M Seed Round, Debuts at 500 Sprouts Stores](https://dg6qn11ynnp6a.cloudfront.net/wp-content/uploads/2026/07/14104757/2026-07-14-square-1080x1080-1-2-150x150.png)
FAVE has raised a $1 million seed round led by Supernatural Ventures as the California-based brand makes its retail debut exclusively at nearly 500 Sprouts Farmers Market stores nationwide.
Brown-Forman president and CEO Lawson Whiting will retire, effective once the company names a successor, the Jack Daniel's parent announced today.
Premium soda startup Something & Nothing can now be found in over 200 H-E-B locations across Texas, launching an exclusive 4-pack format in the retailer for the first time in the U.S. market.
