Vodka + Ade Segment Could Yield Up To $500M in 2027, Per Circana
Vodka + ade, hard sports drinks – whatever you call it, expect the segment to reach up to half a billion dollars in sales in 2027, according to Circana EVP of BevAl Scott Scanlon.
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Tracking CPG Growth: Q3 US Retail Launches – Calebrate October 2026
CPG retail launch activity accelerated throughout Q3 2026, but the underlying data reveals an important distinction between new product innovation and distribution expansion. Calebrate’s latest report tracks 1,403 announced retail launches across more than 160 retailers, with weekly launch activity increasing from 88 in July to 112 in September.
CLEAN Cause Brings In New Leadership Team
Canned yerba mate brand CLEAN Cause prepares new marketing initiatives and a packaging redesign under new CEO Jeff Arnold.
How Zero-Proof Spirits Are Finding Success in Bars and Restaurants
For years, adult non-alc (ANA) spirits have chased after major retail placements. Now, as they turn to bars and restaurants, is it too late to make a splash?
Review: Bare Brew Cold Brew Brings the Buzz
Bare Brew Black Coffee Cold Brew is built around a deliberately simple concept: it's just filtered water and coffee, with 20 calories and zero added sugar, milk or flavorings-- plus a whopping 320 mg of caffeine.
BeatBox Packaging Draws UK Watchdog Rebuke as RTD Brands Test Nostalgia Marketing Limits
Anheuser-Busch InBev’s (A-B) BeatBox has agreed to modify its packaging after a UK alcohol industry watchdog upheld a public complaint that the drinks could appeal to underage drinkers.
Pressure Test: Can HPP Cold-Pressed Juice Thrive in the New Functional Beverage Era?
With functional benefits now available across virtually every corner of the beverage industry, what does cold-pressed juice need to offer to stand apart? And can HPP brands turn a historically premium proposition into something consumers can reach for every day?
Drink Hippie Taps FitDadCEO as First Creator Equity Partner
Drink Hippie is bringing on content creator Dave Ogleton, known online as FitDadCEO, as its first founding creator equity partner, tapping into his audience of 3.6 million social media followers.
‘Beautrition’, Bitter Flavors Lead Whole Foods 2027 Trends Report
Bitter flavors, interest in origins and “Beautrition” are some Whole Foods Market top trend predictions for 2027. The Amazon-owned retailer highlighted eight key food and beverage trends it foresees playing a bigger role in consumers lives over the next year, with additional trends including a rise in Japanese comfort foods and beans as a center-of-plate meal item.
THE CPG INSIDER WEEKLY
This week, we’re digging into the boxed meal set in a post-Goodles acquisition landscape, trying to make fiber sexy again, and questioning Mark Zuckerberg’s ability to drink Guinness (hint: it’s…
Hemp Beverage Alliance ‘Optimistic’ Pre-Ban Federal Solution Emerges, But ‘Miniature Prohibition’ Possible
Hemp Beverage Alliance (HBA) president and CEO Christopher Lackner is “optimistic that the hemp beverage category will prevail as a federally regulated category,” he said at the NBWA conference this week.
Waterboy Eyes Evolution as ‘Engine of Youth Culture’ Under New President
"I think we're going to become a really strong case study in how if you do social media right, and you listen to the consumers and you have a real dialogue with them, not a fake one, that the sky's the limit."
Taste Radio: The Next Big Thing… Or The Next Big Bust?
Protein soda and hard sports drinks are making moves—but is either category built to last? With protein soda betting on big demand for functional fizz and hard sports drinks racking up eye-popping sales, we debate which category has the bigger upside. We also revisit interviews from Taste Radio’s San Diego meetup, featuring The Angel Group’s Maddie Serviente and Pitaya Foods founder Chuck Casano.
Publisher’s Toast: A Few Final Words
My time as the publisher of a beverage magazine is coming to an end: I will, sadly, be retiring from my role at BevNET at the end of the year. BevNET Live, in December, will be the final coda to a career that has given me joy, fulfillment and satisfaction for 35 years.