Can 5-hour’s “New and Improved Taste” Sway Consumers?
With the declaration that all 5-hour products have been reformulated to achieve a better taste profile, Living Essentials is hoping to quell some consumer unease with the energy shots.
Headlines
Laden with Beverage Ties, Krave Jerky Sold to Hershey’s
Meaty sales for a company stocked with beverage business veterans.
It’s True: Pepsi Expands Distribution, Adds New Sizes of Stevia-Infused Cola
Three months removed from PepsiCo’s launch of Pepsi True, a mid-calorie cola sweetened with stevia, the beverage and snack giant is now expanding distribution and introducing new sizes of the product to three U.S. cities.
MetaBrand Capital Raising $25 Million for “Fund B”
The private equity fund is looking to take a minority stake in 5 to 10 companies in the natural food, beverage and supplements space, with investments ranging between $500,000 and $2.5 million each.
Press Clips: Who Will Survive the War on Soda?
For starters, Mountain Dew will. The Huffington Post recently profiled the company's diehard consumer base, who don’t appear to be going anywhere amidst widespread declines in U.S. soda consumption.
Urban Remedy CEO: “Organic Food is the Bigger Opportunity”
As part of a wide-ranging interview, CEO Paul Coletta described Urban Remedy as "an organic food company that does juice, not a juice company that does food."
Pivotal Move: Vital Juice Scraps “Micro-juicery” Model, Begins Co-Packing
Vital Juice has liquidated its facilities in favor a business now predicated on working with regional co-packers that are also equipped with in-house HPP capabilities.
Video: Grady’s Cold-Brew Opens Up on “Bean Bags,” Non-Traditional Retail
Grady's co-founder Dave Sands described the bean bags as a critical extension for the brand, which had been limited at retail because its primary offering, a bottled liquid concentrate, requires refrigeration.
Distribution News, Brand Updates from the 2015 Winter Fancy Food Show and Beyond
Rounding out our coverage of the 2015 Winter Fancy Food Show is the following news regarding distribution gains for brands exhibiting at the event as well as updates on line extensions and product revamps.
Seeing Green: WhiteWave Invests $3 Million in HPP Juice Brand Daily Greens
Daily Greens founder Martin noted that while “several” strategic investors had expressed interest in the company, WhiteWave was “the right fit for us.”
Suja (#2), Bai (#13) Land Forbes’ Top 100 Most Promising Companies of 2015
Suja and Bai took to their Twitter accounts Thursday to celebrate their inclusion on list saying they were “thrilled’ to be featured.
Video: Pok Pok Som Uses Mixed Strategy to Market Drinking Vinegar
The biggest question for drinking vinegar is probably the most obvious one: how do you get people to buy it?
Press Clips: Pepsi Spoils a Gronkowski Gathering; Wendy’s Removes Soda from Kids’ Meals
In this week's press clips, Pepsi spoils a Gronkowski gathering, Wendy's pulls soda from its kids meals, and Soylent raises $20 million in financing round.
PepsiCo Infuses Coconut Water Into New Kickstart Varieties
The launch of the new beverages is not entirely unexpected. In November, PepsiCo chief marketing officer Simon Lowden told The Street that the company would be adding coconut water as an ingredient across several of its brands, though Mountain Dew was the only one named at the time.