Odwalla Looks for Clear Advantage with New Packaging
Taking a cue from its cold-pressed counterparts, Odwalla has replaced its longtime 12 oz. single-serve frosted plastic bottle with a larger-sized 15.2 oz. clear PET container.
Headlines
Distribution Roundup: Australian Juice Brand Heads to Texas
Look no further than this week’s distribution roundup to get a read on trending beverage categories.
Juice Refined: Green Mustache Gets a New Look
Seeing an opportunity to extend the brand’s positioning, Green Mustache has released a revamp of its packaging and now sports the tagline, “Greens For All, Big & Small.”
Nirvana Spring Water Files Lawsuit, Nestlé Responds
The suit alleges that Nestlé breached a non-disclosure agreement (NDA) and engaged in anticompetitive practices that aimed to drive Nirvana out of business.
Cracking Costco: Insights on Sampling, Roadshows
With club/warehouse quickly emerging as an important channel for natural beverage companies, Kirstin Everard, a marketing & promotions expert, shares critical information on how to maximize the usefulness of Costco's in-house sampling and Roadshow programs in a new video series on BevNET Food and Beverage University.
Press Clips: A View of the Beverage Landscape
As companies like Coca-Cola and PepsiCo seek new avenues of profitability, Chicago-based market research group Datassential wonders how the diversification of the cola giants could influence innovation in the market place.
KeVita’s Take on Kombucha
KeVita has announced the Sept. 1 debut of a line of kombucha drinks, titled KeVita Master Brew Kombucha, at Safeway stores nationwide and select Whole Foods regions.
Hurricane Stevia: Coca-Cola Life Touches Down in Southeast
The company today began selling Coca-Cola Life, its mid-calorie, stevia/sugar blend-sweetened cola, in the U.S. -- but only at The Fresh Market.
Success is a Passion Project
In a new video segment featured on BevNET FBU, Greg Fleishman, co-founder and President of Purely Righteous Brands, offers his take on why an entrepreneur's passion is so intimately tied to success.
Distribution Roundup: WTRMLN WTR, Sipp, Xyience Add New Coasts
The latest in distribution news features brands opening new territory on opposite coasts, with Las Vegas-based Xyience heading east while Sipp Sparkling Organics, which operates in Philadelphia, is expanding out west.
WhiteWave to Remove Carrageenan From Silk, Horizon
For the past few years, consumer advocates and policy research groups have publicly criticized the ingredient and linked it to gastrointestinal symptoms.
Press Clips: Orange Juice Sales Plummeting
Consumers want fast meals and they want portable consumption. As a result, orange juice is losing out.
News in Juice (of the Cold-Pressed Variety)
We may be facing the last throes of summer, but it’s clear that cold-pressed juice companies are anything but content to lean back and soak in the sun.
Sweet Talk: A Profile of Stevia Pioneer James May
James May, the man who brought stevia to the U.S., wanted to offer consumers a healthy alternative to sugar. But before he got there, he faced more than the usual set of bureaucratic roadblocks.