With literally dozens of brands in a still nascent category, getting a clear snapshot of the overall coconut water segment is a rather difficult task. Instead, we decided to look at three brands in various stages of development – Vita Coco, Zola and Minoku – and how they approach sustained demand for coconut water in terms of sales and distribution strategy, innovation and marketing.
Even with rising sales figures, Monster Beverage Corporation remains focused on repairing its image over touting its permanence at the top of the energy drink market.
Supported by surging demand its Silk brand of almond milk products, WhiteWave Foods today reported that net sales of its North America plant-based foods and beverages platform rose by 13 percent in the first quarter of 2014. Sales of Silk Almondmilk drinks soared by 52 percent in the first four months of the year, as compared to the previous period in 2013, the company said in a statement.
PepsiCo CEO Indra Nooyi said that her company has 22 billion-dollar brands. She’s working on strengthening brands 15-22.
Praising his “unwavering commitment to high quality products and innovation,” ITO EN North America has promoted Jim Hoagland to Chief Operating Officer, according to a statement. Hoagland has been with ITO EN North America in August, 2003 and most recently held the role of Executive V.P. of Sales & Marketing for the company.
Brominated vegetable oil (BVO) and one of its chief critics are back in the news, with The Coca-Cola Co. announcing that it will remove the beverage emulsifier from its line of Powerade sports drinks, according to the Associated Press (AP).
In this new series of videos on BevNET FBU, Neil Kimberley, VP of Strategy/Brand Development at Essentia Water, explains the history and origins of LOHAS (Lifestyles of Health and Sustainability), and how the concept has become a key reference point in marketing strategies for natural and organic brands.
Upon its completion later this year, the facility, about 60 miles northwest of Philadelphia and about 110 miles west of New York, will handle approximately 40 percent of the company’s North American volume and will produce more than 30 million cases of Ocean Spray juice per year.
On Wednesday, Las Vegas-based XYIENCE Xenergy, the official energy drink of the UFC, announced that it has reached a new partnership with Davis Beverage Group. The deal will bring XYIENCE to more than 1,500 stores in Central and Eastern Pennsylvania, including Harrisburg, Allentown and Bethlehem, as well as parts of Western New Jersey.
Looming above the borders of the Broadway Triangle, which connects the neighborhoods of Bushwick, Williamsburg and Bedford-Stuyvesant, 630 Flushing watchdogs the 31-acre slab of land, illuminating the contrast of its own identity — one of copacetic progress — and the area's troubled past.
The California Senate Appropriations Committee has shelved a California Senate bill that would require health warning labels on beverages with added sugar because of its potential price tag, according to Law360.
As you tour the Organic Food Incubator, as you meet the tenants and the operator and the laborers, as you sample the products and share the laughs and look around, you sense community. These incubatees, at varying phases of development, illustrate and concentrate a pith of entrepreneurism — it’s a long road, why not make a go of it together?
The new network comprises 252 distributors and allows the brand the luxury of having distributors actively selling the product in channels beyond grocery and drug, trying to gain shelf space in the "up and down the street" markets that establish the brand.
Before the NBA fined and handed down a lifetime ban to Los Angeles Clippers owner Donald Sterling, most sponsors of the basketball franchise were fleeing and expressing their criticisms. While some sponsors have already returned to the Clippers, a few beverage companies haven't done the same.
