Nearly four months after purchasing the assets of Mix1 from The Hershey’s Co., the new owners of the brand are readying a relaunch. In a statement, Mix1, now headed by longtime entrepreneur Cameron Robb, today announced that it has reformulated the line of high-protein meal replacement shakes, introduced new packaging and commenced manufacturing of Mix1.
While not quite at the level of peanut butter and jelly, carbonated soft drinks have long paired with burgers. But what about tea instead?
Consumers are drinking more than ever – and they are prepared to pay more than ever for drinks, as well. Consumption is increasing faster than population growth, and pricing is increasing faster than inflation. But the industry has fundamentally changed. In the past decade, carbonated soft drinks, those iconic American libations, have lost their unassailable position at the top of the beverage world.
Following a successful limited distribution launch in the Northeast, Sunny Delight Beverages Co. has announced plans to roll out Sparkling Fruit2O to the rest of the country. The line of zero-calorie, flavored, sparkling waters-- one of several new brands with marketing and positioning parallel to that of category juggernaut Sparkling ICE -- will be distributed through the Dr Pepper Snapple system as well as other existing DSD partners of Sunny Delight.
When marketing kids beverages, companies typically have two consumers in mind: the kid, who they hope will be drawn to the packaging and flavor, and the mom, who they’re looking to satisfy with the ingredients and price point.
Suppliers & service companies, apply today to be part of 2014's definitive guide for beverage industry resources, deadline to be included is January 4, 2014.
The owners of CytoSport, Inc., which produces Muscle Milk, are planning to sell their company in an unparalleled fashion: by auction.
Amid rising consumer disdain for high-calorie beverages, a convergence in demand for simple refreshment and functionality is starting to give rise to a broad, catch-all category: premium hydration.
The new Fred focuses on three messages: what happened to the image of water, the flask’s compatibility with pockets and the push for endless refills.
It shouldn’t be surprising to see traditional breakfast food producers chasing the liquid breakfast market, however; that’s because it’s becoming a can’t-beat-them-so-you-join-them-proposition.
The suit, which was filed in U.S. District Court for the Southern District of New York, accuses Hain Celestial of dishonestly marketing its BluePrint brand of high-pressure processed (HPP), super-premium juice and cleanse products as “raw” and “unpasteurized.”
The New York Daily News today reported that the family of Brooklyn man who consumed a can of Red Bull shortly before suffering a heart attack is planning to file an $85 million wrongful death lawsuit against the energy drink company. While Monster Beverage Company is facing at least two lawsuits claiming wrongful death as a result of consumption of the company’s energy drinks, this new case is believed to be the first of its kind filed against Red Bull.
Wesley Vultaggio, AriZona's owner and creative director, told BevNET that while MiO brings new, untested flavors to the market, AriZona’s water enhancers benefit from the established success of its flavors. The company has been selling these flavors in cans for years, now they just have a different form.
As part of its Taste of Tomorrow program, Kroger has taken on Just Chill, KonaRed, AquaBall and Fred Water. Meanwhile, Red Jacket Juice and AMAZON Beverages have secured distribution with smaller independent retailers.
