Despite the emergence of natural and better-for-you beverages in the c-store channel, in part two of our video recap of the 2012 National Association of Convenience Stores (NACS) show, the editorial team discusses how a "back to basics" sensibility was evident throughout the event.
As part of BevNET's continuing 2012 NACS show coverage, the BevNET editorial team examines key trends seen at the show including the boom of line extensions from top energy drink companies, the overall trend of natural and functional products crossing into the c-store channel, how packaging innovation has spurred growth in energy, relaxation, and better-for-you segments, and why some beverage companies are tailoring new products to small, but emerging, consumer sets.
Early registration for BevNET Live (December 3 and 4 in Santa Monica, CA) expires in just one week! Register now and you’ll not only lock in your seat, but you’ll…
Despite a sensational and raucous booth befitting its brand name, Rockstar rather quietly unveiled a new line of energy waters at the 2012 National Association of Convenience Stores (NACS) show yesterday. Although the new water line appeared to be somewhat hush-hush, Rockstar did showcase a new line of sour energy drinks and line extensions.
In this video, filmed inside massive Red Bull's booth at the 2012 NACS show, we take a first look at the company's “Red Bull Edition" line, a three SKU set of new cranberry, lime and blueberry flavors dubbed Red Edition, Silver Edition and Blue Edition.
It’s not so much been a long time coming as it is a long way for them to come, but Red Bull has finally announced that it was going to move three flavored line extensions from overseas into U.S. markets. The company says it will unveil the three tomorrow at the opening of the National Association of Convenience Stores (NACS) Show in Las Vegas.
Count the Sambazon team among those organic beverage entrepreneurs -- including Mama Chia's Janie Hoffman and Honest Tea's Seth Goldman -- who are publicly supporting Proposition 37, which would force companies using Genetically Modified Organisms (GMOs) to label their products as such.
In this video interview filmed at Marley Beverage Co.’s bustling booth at the recently held 2012 Natural Products Expo East show, BevNET founder and CEO spoke with Marley's Kevin McClafferty about the surging success of the brand, the decision to remove Melatonin from its relaxation drinks, and how transitioning its One Drop coffee line into cans, puts Marley in a better position to compete in the RTD coffee category.
The National Association of Convenience Stores (NACS) annual show is less than a week away in Las Vegas. The largest event for the convenience and petroleum retailing industry, NACS is also one of the beverage industry’s most important events of the year. This year’s show features over 100 beverage companies, and BevNET has created a ready-to-print planner to help you navigate the event.
As Rising Beverage Co. prepares to relocate its headquarters from Newport Beach, to Los Angeles, Dan Holland has stepped down as CEO citing concerns about a long commute. Rising Beverage, the marketer of twist-cap brand Activate, has elevated COO Reza Mirza to the role of president. According to Mirza, Rising Beverage chairman Michael Eisner, the former chairman of Disney and the father of Activate co-founder Anders Eisner, will take a more active role in the company.
It's down in the trenches, dirty, and often ugly. That's the entrepreneurial beverage business, according to Jack Brennan, a managing partner at advisory firm GBS Growth Partners, and a beverage industry veteran with decades of experience in beverage distribution, retail sales, marketing and finance. Brennan, who cut his teeth launching new business ventures in Asia with The Coca-Cola Co., Inc., currently advises early stage companies on growth and development strategies.
In this video segment filmed at Grady’s Cold Brew headquarters in Brooklyn, BevNET founder and CEO John Craven sits down with Laird to discuss a range of topics, including the growth of cold brew beverages, and how having a home base in New York’s most eclectic borough is deeply tied to its success. Laird also addresses rapid crowding within the cold brew coffee category, and the importance of differentiation and education as a way to stand out among similarly branded products.
Early registration for BevNET Live (December 3 and 4 in Santa Monica, CA) expires in just two weeks! Register now and you’ll not only lock in your seat, but you’ll…
FRS recently cut a significant number of positions (albeit fewer than 20) as it realigns itself to transition from a sales and marketing model supported significantly via PepsiCo’s warehouse division to one that is staffed by brand incubation house L.A. Libations.
