Natural Ascension – And Its Inherent Lag
For a few years now the impression has been spreading – promulgated by folks like me – that natural foods are rapidly going mainstream and that it’s only a matter of time before you can grab a 6-pack of kombucha at the local c-store. Hyperbole aside, is there much truth to that sentiment? As an informal gauge, I’ve found it interesting to observe the growing (if still small) numbers of natural foods exhibitors at the Natural Products Expo West that turn up as exhibitors at the NACS c-store extravaganza in the fall not long after their Expo debuts. That migration simply didn’t happen in such short order in the past.
