CUBA Goes Capitalist
During the 2008 NACS Show, visitors were treated to an extravagant booth and display of video and skin by CUBA, an emerging, all-natural energy drink company that seemed to be…
Headlines
First and First: Nantucket Nectars Co-Founder Joins First Beverage Group
Despite the common names, there hasn’t been any relationship between the employer and its newest employee until now; but in a move that adds a seasoned beverage company CEO to…
Altoona, PA to be Renamed “POM Wonderful Presents: The Greatest Movie Ever Sold”
While it’s unlikely that Coke, VA has ever benefited financially from a name that it coincidentally shares with the cola giant, POM Wonderful Presents: The Greatest Movie Ever Sold, PA…
Watered Down
What’s the problem with the water business? It turns out it’s the same problem that used to dog the water business: boredom.…
Can Boosting Brains Boost Your Sales?
With beverages that claim to help to kick-start the day, ensure a good night’s sleep and perhaps even shave off a pound or two, it seems that a person can…
G-Series Marketing Chief: Be Authentic
In this case, authenticity means making sure that a potential athletic endorses actually consumes the product, according to this video interview with Kate Denton, who is in charge of marketing…
Update on BevNET Live; Early Registration Expires Sunday; New Beverage Showdown Reminder
The June 6 and 7 BevNET Live early registration discount is coming to an end (this Sunday, seriously…so register now), but the new announcements and additions continue to pile up. …
Commodity Prices Up; Tea Makers Wary
Facing tea prices that jumped 29 percent last Tuesday and similar commodity price increases like coffee, gas or sugar, smaller Niche beverage companies and startups say they need to be…
BevNET Live: Building For Growth… Like Glaceau
BevNET.com is pleased to announce that beverage sales and marketing executive Andy Steele will be be a presenter and panel participant during BevNET Live on June 6. Steele, who has…
Slimming Prospects
Drinks that slim are on the campaign trail once more, but the platform keeps getting more complicated. One party wants to boost your metabolism: frontrunner Celsius faces competition from Function’s…
BevNET Announces First-of-its-kind “New Beverage Showdown” Competition at BevNET Live Summer 11; Sponsored by VEB
An exciting competition at this summer’s BevNET Live in Manhattan will allow one new beverage brand to win $5,000 in cash and other prizes valued at $15,000 – as well as gain valuable exposure and advice – as part of the New Beverage Showdown, a two-day live product and plan review debuting at this summer’s BevNET Live in Manhattan. Sponsored by VEB, a business unit of Coca-Cola North America.
Download: 2011 Energy Guide
BevNET.com’s 2011 Energy Guide provides a catalog of energy drinks, energy shots, recovery drinks, tablets, powders, and anti-energy on the market in 2011.…
Are Eco-Bottles the Next Big Beverage Battle?
March has already brought a great deal of activity in packaging innovation, from the incorporation of 100 percent recycled PET to the use of plant polymers in some bottles. Most…
Natural Ascension – And Its Inherent Lag
For a few years now the impression has been spreading – promulgated by folks like me – that natural foods are rapidly going mainstream and that it’s only a matter of time before you can grab a 6-pack of kombucha at the local c-store. Hyperbole aside, is there much truth to that sentiment? As an informal gauge, I’ve found it interesting to observe the growing (if still small) numbers of natural foods exhibitors at the Natural Products Expo West that turn up as exhibitors at the NACS c-store extravaganza in the fall not long after their Expo debuts. That migration simply didn’t happen in such short order in the past.