Headlines

Beer, Relaxation, Crisis, and Beverage School Beer, Relaxation, Crisis, and Beverage School

Beer, Relaxation, Crisis, and Beverage School

by BevNET.com Staff,

The breakouts at BevNET Live Summer 11, which offer intensive learning and strategy sessions in small groups, offer attendees a chance to focus on specific areas of interest, including trends, distribution and sales, or beverage formulation and packaging. And, in a first for BevNET Live, one of the sessions, which features Brookly Brewery President Steve Hindy, will focus on craft beer. There will also be sessions focusing on the relaxation category, dealing with a PR crisis, distribution, and more.

BevCo’s Battle at Google Vendor Fest BevCo’s Battle at Google Vendor Fest

BevCo’s Battle at Google Vendor Fest

by Jeffrey Klineman,

Several entrepreneurial beverage companies recently appeared at the “Googleplex” — the Mountain View, Calif. home base of the omnipresent search engine  — in an attempt to grab the taste buds…

Video: What is BevNET Live? Video: What is BevNET Live?

Video: What is BevNET Live?

by BevNET.com Staff,

With just under 40 days to go before BevNET Live in New York City, we thought it might be worthwhile to give you a taste of the exciting content and…

BevNET Live Sampling Bar: Sign Up BevNET Live Sampling Bar: Sign Up

BevNET Live Sampling Bar: Sign Up

by BevNET.com Staff,

Sign up for the Sampling Bar at BevNET Live Summer 11 is now open. It's first come, first served so don't delay! What is the Sampling Bar? It's a free opportunity for attendees of BevNET Live to have their drink included in the coolers that are made available (on June 7 only) to attendees of the event. Why would you want to do this? Easy -- BevNET Live's attendees include distributors, investors, and other people from the trade who are actively seeking new products. View the full article for more details and a link to sign up.

BevNET Live: Updated Agenda Posted BevNET Live: Updated Agenda Posted

BevNET Live: Updated Agenda Posted

by BevNET.com Staff,

The BevNET Live preliminary agenda for the June 6 and 7 event in New York City has been posted by BevNET.com. Featuring case studies from entrepreneurs, investors, distributors, retailers and…

O.N.E. Prepping for Big Pepsi System Launch O.N.E. Prepping for Big Pepsi System Launch

O.N.E. Prepping for Big Pepsi System Launch

by Jeffrey Klineman,

Competition is continuing to heat up in the coconut water category as national authorizations are starting to pile up. Take O.N.E., which has remained fairly quiet in the four months…

Video: Interview with Bill & Bob Sipper of Cascadia Managing Brands Video: Interview with Bill & Bob Sipper of Cascadia Managing Brands

Video: Interview with Bill & Bob Sipper of Cascadia Managing Brands

by Ray Latif,

Having been involved in the beverage industry at almost every level, Bob and Bill Sipper have seen hundreds, if not thousands, of new companies come and go. And in their combined decades of experience, the brothers – and now business partners -- have developed their own sense of the elements that contribute to the success of new brands, as well as the common problems that trip up most.

Coke is Reliably Relevant Coke is Reliably Relevant

Coke is Reliably Relevant

by Aaron Dentel-Post,

So if five beverage companies were to disappear from the face of the earth tomorrow (the horror!) which one would consumers miss the most? Turns out to be Coca-Cola, according…

Source and Style in Conflict – and in Concert Source and Style in Conflict – and in Concert

Source and Style in Conflict – and in Concert

by Jeffrey Klineman,

The beauty of Whole Foods wasn’t just the save-the-earth strategy of organics, it was also the marketing of gourmet as a characteristic of natural. No one has ever seen fruit,…

BevNET Live: ZICO CEO Mark Rampolla to Speak on “White Space” BevNET Live: ZICO CEO Mark Rampolla to Speak on “White Space”

BevNET Live: ZICO CEO Mark Rampolla to Speak on “White Space”

by BevNET.com Staff,

In the search for “white space” in the beverage category, sometimes it pays to look in the shadows of giants. That’s what Mark Rampolla decided to do when launching a new brand of coconut water, one that actually set out after Gatorade as a natural isotonic. During BevNET Live as part of the June 7 program, Rampolla, the founder and CEO of ZICO, will discuss how he analyzed the market when searching for a way to launch a new coconut water brand at a time when the category was largely unfamiliar domestically. Rampolla will also discuss the issues that can arise for entrepreneurs as they attempt to dig deep into a category with a new product while also keeping it flexible enough to adapt and change with consumer demand.

RTD Tea is Fastest Growing Category in C-Stores RTD Tea is Fastest Growing Category in C-Stores

RTD Tea is Fastest Growing Category in C-Stores

by Ray Latif,

While Ready-to-Drink Tea represents only 6 percent of overall bottled beverage sales in c-stores, the category has been by far the fastest growing over the last two years, according to…