Coke And L’Oreal Partner On New Health Beverage
NEW YORK – March 12, 2007 – Brandweek reported that Coca-Cola and L’Oréal are partnering to create a new health-and-beauty beverage to launch in 2008, sources said. Currently called Lumaé,…
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Minute Maid® Responds Creatively to the Marketplace with New Enhanced Juices, ‘Breakfast Blends’
HOUSTON (March 8, 2007) – Coca-Cola North America announced today the launch of two new Minute Maid product lines. Minute Maid® Enhanced Juices offer consumers functional health benefits, and Minute…
Happy 100th Birthday Faygo; Flavorful soda made POP-ular in Detroit still has kick
Detroit – March 2nd 2007 – Which way did he go? Which way did he go? He went for Faaaaygooooooo!” That jingle takes many baby boomers in Metro Detroit back…
2007 Expo West Show Planner
@@img1Download BevNET.com Show Guide BevNET and Beverage Spectrum will be at the 2007 Natural Product Expo West Show to be held March 8-11 at the Anaheim Convention Center in Anaheim,…
2007 Nightclub and Bar Show Preview
@@img1Download BevNET.com Show Guide Sunday, March 4 to Wednesday, March 7, 2007 Las Vegas, NV The Nightclub & Bar Convention and Trade Show is the largest and most exciting event…
New Invigorating Zero-Calorie Cola Hits Shelves This Summer
@@img1PURCHASE, NY – February 22, 2007 – Pepsi-Cola North America announced plans to launch Diet Pepsi MAX, an invigorating zero-calorie cola with extra caffeine and a touch of ginseng. This…
Coca-Cola Will Include Caffeine Content on All Beverages in the U.S. Containing the Ingredient
ATLANTA, Feb. 21 – Coca-Cola North America today confirmed that, as part of an industry initiative, it will continue the rollout of expanded nutrition labeling in the U.S. to include…
Hansen, A-B Ink On-Premise Deal
CORONA, CA – Hansen Natural Corp. and Anheuser-Busch Inc. have forged an agreement under which A-B will manage and coordinate the sales, distribution and merchandising of Monster Energy energy drinks…
Calorie-Burning Claim Puts Drink in AG’s Sights
HARTFORD – February 6, 2007 – Connecticut Attorney General Richard Blumenthal yesterday said his office was investigating claims by Coca-Cola and Nestle that their new drink can burn calories, saying…
Coke Lights the FUZE
FUZE, one of the last remaining core New Age beverage companies, has been acquired by the Coca-Cola Co. for an undisclosed sum, according to the Reuters news agency and a…
2007 Fancy Foods West Show Recap
View the Photo Gallery @@img1As the first national beverage tradeshow of the year, the Fancy Foods West Show is a great place to spot new beverage launches and line extensions,…
Honest Tea Announces $12 million Equity Infusion from Distributors & Strategic Investors to Support Aggressive Growth
Bethesda, MD January 29, 2007 – Honest Tea, maker of the nation’s top-selling organic bottled tea*, announced today that it has received $12 million in equity financing from three primary…
BevNET’s Best of 2006
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Redline Owners try to Depose Dietrich Mateschitz
A federal magistrate judge ruled Monday that a South Florida company does not yet have the right to depose the Austrian marketing whiz behind a wildly successful energy drink in…