Newswire

Laïta Nutrition Launches RTD Sports Nutrition Products

Specializing in the formulation and manufacturing of complex nutritional products, Laïta Nutrition is the nutrition division of the Laïta dairy cooperative and is affirming its expertise in the sports nutrition market. The company is focusing its innovation activities on this specific segment and opening up new perspectives to satisfy a wide range of target consumers.

Flow Beverage Corp. to Become Official Water Partner for Accor in North and Central America

Flow Beverage Corp. (TSX:FLOW; OTCQX:FLWBF) (“Flow” or the “Company”) today announced that it has executed an agreement with Accor for Flow Alkaline Spring Water to become Accor’s official water partner in North and Central America. The vendor agreement between Flow and Accor is intended to replace all single-use plastic water bottles across Accor’s properties in the region with Flow water.

Caliwater Rolls Into Stater Bros. Markets Across Southern California

Caliwater, the trailblazing creator of the cactus-based functional organic beverage, accelerates its 2022 expansion into all Stater Bros. Markets, 170 plus locations, retailing at $2.99. The two popular Caliwater flavors Ginger & Lime and Wild Prickly Pear are now available at the largest privately owned supermarket chain in Southern California; a huge accomplishment for the young company that officially launched less than one year ago. Known for its presence in Palm Springs and the Coachella Valley, the timing is perfect with the Music & Arts festivals currently underway in that region, and the brand also partnered with Soho House to be served as a featured beverage and mixer at their Soho Desert House pop-up in Indio, California.

Essential Elements Launches ‘Get Hy’ Campaign

Essential Elements (Ee) – the premium, science-backed sports nutrition brand – has announced their new ‘Get Hy’ campaign in honor of the 4/20 holiday.  The Hydration ACV electrolyte product aids in hydration during the celebrated consumption day as well as the return to music festivals throughout the country.

Pure Leaf Launches Three New Subtly Sweet Lower Sugar Iced Teas

Pure Leaf Iced Tea has announced the expansion of its tea portfolio with new Lower Sugar iced teas. The new offerings give consumers a refreshing option that says "no" to artificial flavors and sweeteners, while saying "yes" to great taste with lower sugar content. Now available in major retailers nationwide, the new line from Pure Leaf comes in three delicious flavors that are reduced sugar takes on Pure Leaf favorites — Subtly Sweet Black Tea, Subtly Sweet Peach, and Subtly Sweet Lemon.

Alkaline88 Now Available in Roundy’s Supermarkets

The Alkaline Water Company Inc. (NASDAQ and CSE: WTER) (the “Company”), the country’s largest independent alkaline water company and the Clean Beverage company, announced that its best-selling 1-gallon and 3-liter bottles are now available in Roundy’s Supermarket banners throughout Wisconsin and Illinois. Roundy's, a leading grocer in the Midwest, is a wholly-owned subsidiary of the Kroger Co. and operates over 150 retail grocery stores under the Pick 'n Save, Metro Market, Copps, and Mariano's retail banners.

Alkaline88 Partners With Gronk Beach as the Official Water Sponsor for Draft Weekend Las Vegas

The Alkaline Water Company Inc. (NASDAQ and CSE: WTER) (the “Company”), the country’s largest independent alkaline water company and the Clean Beverage company, announced that Alkaline88 will be the exclusive bottled water sponsor of Gronk Beach Las Vegas, a 5,000-attendee, high-end pool party at the Encore Beach Club at Wynn Las Vegas celebrating the Draft Weekend Las Vegas.

Breakthru Beverage Group and Charles Jacquin et Cie., Inc. Partner in Florida

Breakthru Beverage Group, a leading North American beverage distributor with operations and affiliates in the U.S. and Canada, has announced an expansion of their partnership with Charles Jacquin et Cie., Inc. that will see Breakthru Beverage Group distribute Jacquin’s full portfolio throughout the Florida market. Jacquin’s, America’s oldest cordial producer, offers a full portfolio of spirits, liqueurs and ready-to-drink cocktails including brands like Pennsylvania Dutch, Bartenders Trading Co. RTDs, World Famous Rum and others.

Smart Cups and IFF Collaborate for Multi-Year Deal

Smart Cups, the sustainability-driven technology company with a mission to provide a mindful path forward for the beverage industry and beyond, announced today their multi-year deal with IFF, an industry leader in food, beverage, scent, health and biosciences. Smart Cups will further expand the foundational platform of its Smart Cups Technology, which is anchored on the printing platform developed through IFF's acquisition of The Additive Advantage in 2019. The collaboration, led and managed through IFF's Integrated Solutions group, will enable the creation of several lines of innovative and sustainable consumer products, beginning in the health and wellness space.

Lechia Launches Line of Organic, Zero-Sugar Chia & Flax and Macadamia Milk Offerings

Lechia, a brand dedicated to nutrient-packed, dairy alternatives, launched with a line of organic, high-quality, zero-sugar chia and flax and macadamia milk offerings. Founded by industry veterans Kristin Palmer and Christina Goga, Lechia milks are crafted in Brooklyn and are available in four flavors: Chia & Flax Milk Vanilla, Macadamia Milk Original, Macadamia Milk Unsweetened, Macadamia Milk Vanilla. 

waterdrop Launches Collaboration With Model Adriana Lima

What if “drinking more water” was the simple foundation of a healthy lifestyle? This April, Adriana Lima partnered with waterdrop to encourage people to prioritize their hydration and to hit their daily goals with the creation of a Limited Edition sustainable water bottle.

Marquis Launches Its First New Flavor As Rebrand Drives Triple-Digit Growth

Marquis, the innovative beverage brand on a mission to change the way consumers drink caffeine, unveiled its newest flavor, Lychee Peach, to elevate its tri-blend, caffeinated beverage lineup. After launching a successful rebrand in January, the brand’s top retailer saw growth of 296% in the first quarter. Marquis expanded its lineup of unique flavor combinations to meet consumer demand and cater to its explosive growth in 2022.